Primary Title:
SEO Specialist (Freelance)
About The Opportunity
We operate in the digital marketing and online visibility sector, delivering organic growth, content SEO, and technical optimisation for B2B and B2C customers across e‑commerce, SaaS, and professional services. This hybrid India-based freelance role is ideal for an independent SEO specialist who can drive measurable traffic, conversions, and search-engine authority across multiple client accounts.
Role & Responsibilities
- Conduct full-scale technical SEO audits and prioritise fix lists to improve crawlability, indexability, and Core Web Vitals.
- Design and execute on-page optimisation and content gap strategies: keyword mapping, metadata, internal linking, and schema markup implementation.
- Plan and run targeted link-building and outreach campaigns to increase domain authority and referral traffic.
- Monitor performance with Google Analytics 4 and Search Console, produce actionable reports, and translate data into growth initiatives.
- Collaborate with content, product, and engineering teams to implement SEO changes in WordPress and other CMS platforms; validate deployments and measure impact.
- Maintain SEO playbooks and document processes for repeatable, scalable client delivery while advising on long-term organic strategy.
Skills & Qualifications
Must-Have
- Proven portfolio of SEO case studies demonstrating traffic and ranking improvements
- Practical experience with Google Analytics 4
- Practical experience with Google Search Console
- Experience using Ahrefs or SEMrush for research and competitive analysis
- Experience running technical audits with Screaming Frog or equivalent
- Strong competency in keyword research and on-page optimisation
Preferred
- Experience with PageSpeed Insights and Core Web Vitals remediation
- Hands-on knowledge of schema markup (JSON-LD) and hreflang implementation
- Familiarity with WordPress CMS and basic HTML/CSS troubleshooting
Additional Qualifications
- Freelance or agency experience delivering SEO for multiple clients (contract or retainer models preferred)
- Strong analytical mindset with ability to convert metrics into prioritised action plans
- Location: India-based candidates; hybrid model with occasional on-site collaboration
Benefits & Culture Highlights
- Flexible freelance engagement with clear scope, timelines, and transparent billing
- Opportunity to own end-to-end SEO for diverse verticals and scale successful strategies across clients
- Collaborative environment with experienced digital marketers and product teams
To apply, share a concise proposal including case studies or sample results, preferred engagement model (hourly/project/retainer), and availability. We prioritise candidates who can demonstrate measurable impact and clear implementation workflows.
Skills: ahrefs,keyword research,semrush,screaming frog,backlinks,google search console
