SEO Specialist

ABOUT SUPEROPS

SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners. Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be. We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.

TITLE : SEO SPECIALIST

LOCATION : CHENNAI

We’re looking for a results-driven SEO Specialist to lead organic growth and boost search visibility across our digital ecosystem. This role blends technical expertise, strategic thinking, and cross-functional collaboration to drive measurable impact. You’ll work across content, web, and product marketing teams to implement best practices, conduct in-depth analyses, and uncover opportunities that keep us ahead of the competition.

JOB RESPONSIBILITIES

• Develop and implement innovative SEO strategies to improve keyword rankings, grow organictraffic, and meet business objectives.
• Perform keyword research and content gap analyses to uncover new opportunities and inform content strategy.
• Conduct technical SEO audits, including site speed, indexation, crawlability, canonicalization,hreflang, meta content, XML sitemaps, redirects, and structured data.
• Monitor and analyze organic performance, keyword rankings, and website traffic using SEO and analytics tools.
• Deliver actionable insights and recommendations based on performance trends, competitor analyses, and audits.
• Work with internal dev teams to ensure SEO best practices are followed during web builds, redesigns, and maintenance.
• Collaborate with content and editorial teams to ensure content is SEO-friendly, high-quality, and aligned with target keywords and user intent.
• Plan and execute strategic link-building initiatives to strengthen domain authority and visibility.
• Regularly analyse backlink profiles and recommend tactics to improve off-page SEO.

MUST HAVE

• 3–5 years of hands-on SEO experience, including strategy development, technical SEO, and content optimisation
• SaaS or B2B experience is a plus, but not required.
• Proven track record of improving keyword rankings and driving measurable organic traffic growth
• Strong experience conducting keyword research, content audits, and competitive analyses to inform SEO strategy
• Deep understanding of technical SEO concepts, including crawlability, indexation, site speed, redirects, canonical tags, structured data, hreflang, and XML sitemaps
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics (GA4),SEMrush, Ahrefs, Screaming Frog, and similar platforms
• Familiarity working with web developers and understanding of how SEO integrates with HTML, JavaScript, and CMS platforms
• Experience partnering with content, editorial, or marketing teams to develop and optimize SEO-friendly content
• Demonstrated success in building and executing effective link-building strategies and conducting backlink profile audits
• Strong analytical skills with the ability to translate data into actionable insights and clear recommendations
• Excellent communication and collaboration skills for cross-functional team alignment