SEO Specialist (Services Pages)

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About the role

We’re a US-based services company looking for a hands-on SEO Specialist to grow qualified traffic and conversions across service pages. You’ll own on-page optimization, technical SEO, internal linking, local SEO, and content briefs—shipping experiments and measurable wins fast.

What you’ll do

• Plan & prioritize: Create a simple quarterly SEO plan tied to traffic, rankings, and lead goals.
• Keyword research: Find and group keywords, map them to pages, and spot gaps for new pages.
• On-page SEO: Write/optimize titles, metas, H1–H3s, copy, FAQs, images (names/alt), and internal links.
• Technical SEO: Improve Core Web Vitals (with focus on INP), fix indexing/canonicals, sitemaps, site speed, and crawl issues.
• Structured data: Add/maintain schema (Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review).
• Local SEO: Manage Google Business Profile, citations, NAP consistency, review strategy.
• Content briefs: Give clear briefs to writers with intent, outline, keywords, and E-E-A-T cues.
• Links & PR: Support safe link growth through useful content and relevant outreach (no spam).
• Reporting: Track results in GA4 and GSC;s; share monthly wins and next steps.
• Experiment: A/B or simple before/after tests for titles, content blocks, internal links, and page speed changes.

Core Skills (Must-Have)

• Strategy & Roadmapping: Impact/effort prioritization, traffic→lead goals, quarterly plans.
• Keyword & Intent Research: Clustering, page mapping, gap analysis for new service/location pages.
• On-Page SEO: Titles, metas, H1–H3s, copy/FAQs, image SEO, internal linking, CTR lifts.
• Technical SEO: Core Web Vitals (with emphasis on INP), indexing/canonicals, sitemaps, crawl budget, mobile UX.
• Information Architecture: Hub-and-spoke structures, breadcrumbs, scalable navigation.
• Structured Data: JSON-LD for Organization, LocalBusiness, Service, FAQ, HowTo, Breadcrumb, Review.
• Local SEO (if applicable): GBP management, citations, NAP hygiene, review strategy, UTM tracking.
• Analytics & Experimentation: GA4/GSC diagnostics, before/after & simple A/B tests.
• Content Collaboration: Clear SEO briefs (intent, entities, E-E-A-T), SEO QA before publish.
• Link Earning: Plan useful assets and safe outreach/DPR; maintain a low-risk link profile.

Tool Utilization (Fluent With)

• Research & Tracking: Ahrefs or Semrush; Google Search Console; rank tracking as needed.
• Crawling & Tech: Screaming Frog (custom extraction, JS rendering), log analyzers, Lighthouse/PageSpeed Insights.
• Analytics & Reporting: GA4 (events/conversions), basic forecasting.
• Local SEO: Google Business Profile, BrightLocal and etc.

Latest Trends to Implement (2025)

• AI Overviews / SGE Readiness: Build task-complete service pages, strengthen entities, and use schema to be cited/selected.
• E-E-A-T & Entity SEO: Expert signals, About/Reviews/Policy pages, author bios, and consistent brand/service entities.
• Zero-Click SERPs Strategy: Win eligibility (schema, concise answers) while optimizing snippets for CTR where links still show.
• Core Web Vitals Focus on INP: Reduce input delay (optimize JS, defer non-critical work, limit main-thread blocking).
• Content Helpfulness: Depth, originality, and first-hand proof (examples, screenshots, policies, pricing ranges).
• Local Pack Enhancements: Services/products in GBP, geo-landing pages with unique value, review velocity/keywords.
• Image & Video in SERPs: Descriptive file names/alt, structured data, short explainer clips for service intent.
• Index Hygiene at Scale: Control parameters/facets, consolidate near-dupes, maintain clean sitemaps and canonicals.
• Privacy & Measurement Resilience: First-party events in GA4, UTMs for GBP and SERP features, server-side where feasible.