SEO Specialist

Job Summary:

We are seeking a data-driven and results-oriented SEO Specialist to join our growing digital marketing team. The ideal candidate will have a strong understanding of SEO best practices and be responsible for improving organic search visibility, driving website traffic, and supporting lead generation initiatives through search engine optimization.

Key Responsibilities:

• Conduct keyword research and competitor analysis to guide content strategy and site architecture.
• Optimize on-page elements such as meta tags, headings, content, images, internal linking, and schema markup.
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
• Develop and execute off-page SEO strategies, including link-building campaigns and digital PR.
• Collaborate with content creators to ensure SEO best practices are implemented across web copy, blogs, landing pages, and more.
• Conduct regular website audits to identify technical SEO issues and provide actionable solutions.
• Stay up-to-date with search engine algorithm updates and industry trends.
• Provide SEO insights and recommendations for website redesigns, new page development, and product launches.

Requirements:

• Bachelor’s degree.
• 1 year of proven SEO experience.
• Strong knowledge of SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog).
• Familiarity with HTML, CSS, and content management systems (e.g., WordPress, Shopify).
• Experience with technical SEO and on-page/off-page optimization.
• Excellent analytical, organizational, and communication skills.
• Understanding of how SEO integrates with broader digital marketing strategies (e.g., content marketing, PPC, CRO).

Preferred Qualifications:

• Google Analytics and/or HubSpot certifications.
• Experience with local SEO and international SEO.
• Familiarity with basic JavaScript and web performance optimization.
• Agency experience is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person