SEO Specialist

Position

Specialist Brand

Company

Location

Reports to

About The Company

Aquench

skilled SEO Specialist

D2C website and online marketplaces

Role Overview

SEO for D2C listings

Key Responsibilities

• Website SEO (React/Next.js D2C Platform)
• Develop and execute SEO strategies for Aquench’s D2C site.
• Conduct keyword research, competitor analysis, and on-page optimization.
• Perform technical SEO audits, resolve crawl/indexation issues, and optimize Core Web Vitals.
• Collaborate with developers to ensure SEO-friendly implementation in React/Next.js (server-side rendering, dynamic routing, metadata handling).
• Optimize structured data/schema for product pages, blogs, and FAQs.
• Marketplace SEO (Amazon, Flipkart, Blinkit, Zepto, etc.)
• Optimize product titles, bullet points, A+ content, and descriptions.
• Manage backend keywords, product attributes, and metadata.
• Improve marketplace search rankings and conversion rates.
• Use tools like Helium10/JungleScout for keyword tracking and competitive analysis.
• Content SEO
• Work with writers and creative team to create SEO-rich blogs, product pages, and landing pages.
• Optimize content for readability, rankings, and conversions.
• Off-Page SEO & Local SEO
• Build high-quality backlinks, digital PR mentions, and collaborations.
• Manage local SEO for regional visibility and store listings.
• Analytics & Reporting
• Track SEO performance (traffic, rankings, CTR, conversions).
• Provide detailed weekly/monthly reports with actionable insights.
• Use tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Helium10.
  

Qualifications & Skills

• 3–4 years of SEO experience (preferably with FMCG, Healthcare, or E-commerce brands).
• Proven expertise in website SEO (React/Next.js), marketplace SEO, and technical SEO.
• Hands-on with SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4, Google Keyword Planner, Helium10/JungleScout).
• Familiarity with server-side rendering, dynamic routing, canonical tags, and structured data in React/Next.js.
• Understanding of Amazon Seller Central, Flipkart Seller Hub, and other e-commerce dashboards.
• Strong analytical skills and ability to translate data into actionable insights.
  

What We Offer

• Opportunity to grow with a fast-scaling FMCG brand.
• A collaborative and performance-driven work environment.
• Competitive salary package with growth-based incentives.
• Provident Fund (PF).
• Comprehensive Medical Insurance.
• Cellphone reimbursement for work-related usage.