SEO Specialist

We are looking for a results-driven SEO Specialist to join our digital marketing team. As an SEO expert, you will be responsible for developing and implementing effective search engine optimization strategies to improve our website's visibility, drive organic traffic, and increase search engine rankings across Google, Bing, and other platforms. Key Responsibilities:Conduct keyword research and competitive analysis to identify content gaps and opportunities. Optimize on-page SEO elements including meta tags, headings, images, and internal linking. Develop and execute off-page SEO strategies such as link building, outreach, and guest posting. Perform regular technical SEO audits and implement improvements (e.g., site speed, mobile usability, crawl errors). Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.). Collaborate with content creators to ensure SEO best practices are followed in blogs, landing pages, and product descriptions. Track KPIs such as keyword rankings, organic traffic, and conversion rates to measure SEO success. Stay updated with the latest trends, algorithm changes, and SEO best practices. Requirements:Proven experience as an SEO Specialist, SEO Manager, or similar role. Strong knowledge of search engine algorithms and ranking factors. Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc. Experience with CMS platforms like WordPress, Shopify, or Webflow. Understanding of HTML, CSS, and basic JavaScript is a plus. Excellent analytical, communication, and project management skills. Up-to-date with the latest SEO and digital marketing trends. Preferred Qualifications:Bachelor’s degree in Marketing, Communications, or a related field. Google Analytics and/or HubSpot certifications. Experience with international or multilingual SEO (a plus).