SEO Specialist

Key Responsibilities

• Conduct thorough competitor analysis to uncover growth opportunities and mitigate potential threats.
• Perform in-depth keyword research and analysis to optimize website content for maximum search engine visibility.
• Implement advanced on-page SEO strategies, optimizing meta tags, website copy, and site structure.
• Execute comprehensive technical SEO audits and resolve issues to enhance website performance, speed, and crawlability.
• Develop and execute local SEO strategies to target and dominate in specific geographic markets.
• Identify and address content gaps by developing strategies for improved content optimization.
• Lead the creation and execution of backlink and link building campaigns to boost website authority.
• Conduct mobile optimization audits to ensure seamless mobile user experience.
• Track, measure, and analyze SEO performance, delivering actionable insights and data-driven recommendations.
• Collaborate with content teams to create SEO-optimized content that drives engagement and ranking.
• Restructure website URLs where necessary to improve search engine visibility and user navigation.
• Leverage AI technologies to develop and refine advanced SEO and SEM strategies.
• Keep current with the latest Google algorithm updates and implement best-practice changes accordingly.
• Optimize and refine meta tags for enhanced website visibility and CTR.
• Evaluate and improve overall user experience from an SEO and conversion perspective.
• Set and target focus keywords and report on rankings, visibility, and organic growth to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 to 4 years of hands-on experience in SEO and digital marketing roles.
• Proven experience running digital ad campaigns and supporting broader marketing initiatives.

Skills & Competencies

• Advanced proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Moz).
• Deep knowledge of on-page, off-page, and technical SEO best practices.
• Strong experience with SEM and running paid search and display campaigns on platforms such as Google Ads and Bing Ads.
• Excellent analytical and problem-solving skills, with a passion for data-driven strategy.
• Skilled in developing and executing both local and national SEO campaigns.
• Demonstrated success in link building and content optimization.
• Understanding of AI applications in SEO is highly desirable.
• Effective communicator with strong interpersonal and reporting skills.
• Strong organizational skills with the ability to prioritize and manage multiple projects.

Job Type: Full-time

Pay: ₹300,000.00 - ₹800,000.00 per year

Benefits:

• Provident Fund

Ability to commute/relocate:

• Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you live in Mumbai?
• Your current CTC?

Work Location: In person

Expected Start Date: 18/08/2025