SEO Specialist

About the Role: We are seeking a highly skilled SEO Specialist to optimize our website and digital presence, enhancing organic search rankings, driving traffic, and improving conversion rates. The ideal candidate will possess a comprehensive understanding of on-page, off-page, and technical SEO , as well as experience in analyzing performance metrics and implementing data-driven strategies. Key Responsibilities: Conduct keyword research and competitive analysis to optimize content strategy. Improve website on-page SEO , including meta tags, header optimization, URL structuring, and content enhancements. Manage off-page SEO , including backlink strategy and outreach campaigns. Perform technical SEO audits , identifying and resolving issues affecting site performance. Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools . Develop and execute strategies to improve organic rankings, site traffic, and engagement . Collaborate with content, design, and development teams to ensure SEO best practices. Stay updated on SEO trends, algorithm changes , and industry innovations. Required Skills & Qualifications: 2+ years of experience in SEO strategy & execution . Strong knowledge of Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz . Experience with HTML, CSS, and JavaScript from an SEO perspective. Understanding of structured data, schema markup , and site indexing principles. Exceptional analytical skills to track SEO performance and improve strategies. Strong communication and team collaboration skills. Preferred Qualifications: Prior experience in e-commerce SEO, local SEO , or enterprise-level websites. Familiarity with content marketing strategies for SEO growth. Knowledge of Core Web Vitals, site speed optimization , and mobile-first indexing. Benefits: Competitive salary Flexible work arrangements Growth opportunities in a dynamic digital environment Job Types: Full-time, Permanent Pay: ₹10,778.18 - ₹38,669.06 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person