SEO Manager

ManipalCigna Health Insurance Company Ltd.

0 years

0 Lacs

Mumbai Maharashtra India

Posted:1 day ago| Platform:

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Skills Required

seo strategy ai content strategies architecture efficiency indexing mobile optimization benchmarking analysis targeting reporting forecasting looker analytics data layout ux

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

SEO Strategy & Execution – Performance-Driven Organic Growth
On-Page & Semantic SEO: Structure and optimize pages using schema, metadata, internal linking, and NLP keyword clusters to align with user intent.
AI-Enhanced Content Framework: Build scalable content strategies using AI tools (ChatGPT, SurferSEO) to create and optimize high-converting assets(blogs, calculators, comparison tools, buyer guides).
Technical SEO Excellence: Eliminate crawl issues, improve site architecture, implement Core Web Vitals, dynamic sitemaps, and advanced schema markups to enhance crawl efficiency and indexing.
Local & Hyperlocal SEO: Optimize Google Business Profiles, local landing pages etc.
Voice Search & Mobile-First Optimization: Ensure SEO visibility across conversational queries and mobile interfaces, focusing on financial services voice search behavior.
Competitor & SERP Intelligence: Use tools like SEMrush, Ahrens, and SERP APIs to perform competitive benchmarking, content gap analysis, and SERP feature targeting.
Reporting & Forecasting: Deliver actionable monthly dashboards on rankings, traffic, CPL, assisted conversions, and attribution modelling using GA4 and Looker Studio.
Run ongoing A/B experiments for landing pages, web forms, and CTAs to improve lead quality and reduce drop-offs.
Use behavior analytics and funnel data to optimize content layout, UX, and speed

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