Job
Description
Job Title: SEO & Digital Marketing Specialist (3–5 Years Experience) Office Location: Chandigarh Job Type: Full-Time Requirements 3–5 years of experience in SEO with measurable results in traffic and rankings. Experience with ethical link-building strategies and backlink profile analysis. Working knowledge of Google Ads and/or Meta Ads Manager is a strong plus. Proficiency in SEO and analytics tools: Ahrefs, SEMrush, Screaming Frog, GA4, Google Search Console, etc. Familiarity with content management systems like WordPress, Shopify, or Webflow. Strong analytical skills to translate metrics into marketing insights. Experience working with dev teams. Excellent organizational, project management, and communication skills. Key Responsibilities Conduct keyword research, competitor analysis, and search intent mapping to guide content and SEO strategy. Optimize on-page SEO elements including titles, meta descriptions, headers, and internal linking. Plan and execute backlink-building strategies, including outreach, guest blogging, digital PR, and link prospecting. Monitor and manage backlink profiles using tools like Ahrefs, SEMrush, or Moz; disavow toxic links as needed. Perform technical SEO audits and coordinate with developers to fix crawl errors, site speed, and mobile usability issues. Analyze performance using Google Analytics, Search Console, and other reporting tools to generate actionable insights. Work closely with content, design, and dev teams to ensure all digital assets support SEO and user experience goals. Preferred: Support or lead small to mid-scale PPC campaigns (Google Ads, Meta Ads) — including keyword targeting, ad copywriting, bid management, and conversion tracking. Provide monthly reports summarizing SEO and PPC performance, trends, and future opportunities. Stay updated on search algorithm changes and paid ad trends to adjust strategy accordingly. Nice to Have Experience managing PPC ad budgets and ROAS. Experience with local SEO, e-commerce SEO, or multi-market SEO. Exposure to CRO (Conversion Rate Optimization) and A/B testing tools. Prior experience in a digital agency or fast-paced startup environment. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person
