SEO Executive

Job Summary

Key Responsibilities

• SEO Strategy & Implementation:
• Develop and execute on-page and off-page SEO strategies aligned with company goals.
• Conduct keyword research to identify high-value opportunities and optimize site content accordingly.
• Optimize website structure, meta tags, headers, URLs, and internal linking to enhance search rankings.
• Content Optimization:
• Collaborate with the content team to ensure all published material is SEO-friendly and engaging.
• Suggest improvements for blog posts, landing pages, and website copy to increase organic reach.
• Stay updated on content trends and Google algorithm changes to ensure compliance and relevancy.
• Technical SEO:
• Perform site audits to identify technical issues such as broken links, slow loading speeds, mobile usability problems, and crawl errors.
• Work with the development team to resolve technical issues and improve website performance.
• Ensure proper indexing of all important pages and use of schema markup where relevant.
• Link Building & Outreach:
• Develop and implement white-hat link-building strategies to improve domain authority.
• Build relationships with relevant websites, influencers, and industry platforms for backlink opportunities.
• Track and analyze backlink profiles to maintain a healthy link profile.
• Analytics & Reporting:
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
• Track keyword rankings, traffic trends, and conversions to measure campaign success.
• Prepare monthly performance reports with actionable insights and recommendations for improvement.