Job
Description
We are looking for a SEO Content Writer to create compelling, engaging, and informative content that drives results. The ideal candidate will have strong writing skills, experience in digital marketing, and the ability to craft content for different formats (blogs, social media posts, video scripts, etc.). You will be responsible for writing high-quality content for software training courses, creating video scripts, and building integrated marketing strategies to promote courses like Python, Java, AWS, and other technologies on platforms like Instagram, YouTube, and more. *Key Responsibilities*: 1. *Content Writing*: - Write clear, engaging, and SEO-friendly content for our blog, website, and email marketing campaigns to promote software training courses (e.g., Python, Java, AWS, etc.). - Create course descriptions, landing page content, promotional emails, and student testimonials that effectively communicate the value of our programs and should influence the students to enroll for the course. - Develop engaging social media content (posts, captions, infographics) to promote training courses across platforms like Instagram, LinkedIn, and Facebook. 2. *Video Script Writing*: - Write creative and concise video scripts for *YouTube, **Instagram Reels*, and other social media platforms, ensuring content is engaging and tailored to the target audience. - Develop both short-form scripts (30-60 sec for Instagram Reels) and long-form scripts (3-5 minutes 3. *Digital Marketing Strategy*: - Collaborate with the digital marketing team to develop and execute marketing strategies for software training courses. - Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website and course landing pages. - Plan and execute paid social media campaigns (Facebook, Instagram, LinkedIn) and Google Ads to generate leads for software courses. 4. *Social Media Management*: - Manage and grow social media presence, including Instagram, YouTube, LinkedIn, and other platforms. - Create content calendars and schedule posts that are in line with our marketing objectives. - Monitor engagement, respond to comments/messages, and help increase follower engagement and course inquiries. 5. *Competitor Analysis & Market Research* : - Conduct competitor research and analyze trends in the software training industry to ensure our content and marketing strategies are competitive and up-to-date. - Identify new content opportunities and content gaps to improve engagement and drive more leads. 6. *Performance Tracking & Analytics*: - Use tools like Google Analytics, YouTube Insights, and social media analytics platforms to track the performance of content and marketing campaigns. - Regularly report on content performance (engagement rates, website traffic, conversions) and suggest improvements to increase ROI. 7. SEO Content Strategy: Conduct keyword research to identify high-impact content opportunities using tools like SEMrush, Ahrefs, Ubersuggest, or Google Keyword Planner. Develop and maintain a detailed SEO content calendar aligned with marketing goals and target audiences. Write high-quality, SEO-optimized blog posts, landing pages, website content, service pages, product descriptions, and more. Create content briefs and outlines for internal and freelance writers. Optimize existing content for search engines and user engagement (on-page SEO, meta tags, internal linking). Collaborate with the design, marketing, and SEO teams to ensure content supports overall digital strategy. Monitor and analyze content performance using Google Analytics, Google Search Console, and other tools, and make improvements based on insights. Stay up to date with SEO trends, content marketing best practices, Google algorithm updates, and competitor content strategies. Required Skills & Qualifications: Proven experience as an SEO Content Writer or in a similar role. Strong understanding of on-page SEO, keyword intent, and content funnel strategies. Excellent writing, editing, and proofreading skills with attention to detail. Familiarity with content management systems (e.g., WordPress, Webflow). Experience with SEO tools (Ahrefs, SEMrush, Moz, SurferSEO, etc.). Ability to analyze performance metrics and adjust content accordingly. A strategic mindset: ability to align content with business goals and buyer journey stages. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Experience: SEO Content Writing: 3 years (Preferred) Location: Hyderabad, Telangana (Preferred) Work Location: In person
