SEO Associate

Job Title: SEO Associate
Location: Udyog Vihar, Gurugram
Company: Novus Loyalty
Experience: 1-3 Years

About Novus:

Novus is a forward-thinking technology solutions provider specializing in cutting-edge digital transformation services. We help businesses enhance their operations with innovative software solutions, AI-driven analytics, and customer-centric platforms.

Job Overview:

We are looking for a proactive SEO Associate to help improve our website’s search visibility and organic traffic. The role involves keyword research, on-page and off-page optimization, performance tracking, and collaborating with teams to ensure SEO best practices are implemented across all digital content.

Key Responsibilities:

1. Keyword Research

• Identify and analyze intent-based keywords across TOFU, MOFU, and BOFU funnels for US and India markets. 
• Regularly update keyword sheets for product pages, blogs, and campaign landing pages. 

2. On-Page SEO

• Optimize meta tags, H1-H6, internal linking, and schema markup across service and product pages. 
• Suggest on-page improvements for newly published or underperforming pages.

3. Content SEO Collaboration

• Work with content writers to ensure SEO best practices in blogs, product pages, and marketing campaigns. 
• Provide briefs that include keywords, internal link targets, and content structure. 

4. Technical SEO Audits

• Assist in crawling & indexing checks using tools like Screaming Frog, Search Console, etc. 
• Identify issues like crawl errors, broken links, redirect chains, and core web vitals improvements. 

5. Link Building (Off-Page SEO)

• Research backlink opportunities via guest posts, citations, partnerships, etc. 
• Monitor backlink profile health and disavow toxic links when needed. 

6. Analytics & Reporting

• Track keyword rankings, traffic growth, and SEO KPIs using Google Analytics, Search Console, and SEMrush/Ahrefs. 
• Prepare weekly/monthly SEO performance reports with insights. 

7. Competitor & SERP Analysis

• Analyze competitor SEO strategies and suggest improvements keyword gaps. 
• Stay updated with Google algorithm changes and recommend adjustments accordingly. 

Qualifications & Skills:

• Bachelor's degree in marketing, Digital Media, or related field. 
• Strong understanding of SEO fundamentals – on-page, off-page, technical. 
• Proficiency in Google Search Console, Google Analytics, SEMrush & Screaming Frog. 
• Basic understanding of HTML/CSS (for SEO-related troubleshooting). 
• Experience with WordPress/Content Management Systems. 
• Good command over Excel/Google Sheets for keyword planning and reporting. 
• Familiarity with B2B SaaS or loyalty program domain is a plus. 
• Strong analytical thinking and detail oriented. 
• Good communication skills – especially for cross-functional collaboration with content, dev, and marketing teams. 

Why Join Us?

• Competitive salary and attractive incentives.
• Opportunity to work with an innovative and growing company.
• Career growth and learning opportunities.
• Dynamic and collaborative work environment.

Job Types: Full-time, Permanent

Pay: ₹270,000.00 - ₹320,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person