SEO & ASO Specialist (2-3 Years Experience)

About SkinBB

Skin Beyond Borders (SkinBB)

“Apply Knowledge to Skin,”

We are seeking a data-driven and performance-focused SEO & ASO Specialist with 2-3 years of experience in growing organic traffic across both web and mobile ecosystems. The ideal candidate should have expertise in On-Page SEO, Off-Page SEO, Progressive Web App (PWA) SEO, and App Store Optimization (ASO). Prior experience in the skincare, wellness, or personal care category will be a major advantage.

Job Details:

Location:

Type:

Start Date:

Industry:

work-from-office role

SEO (Web + PWA):

• Conduct comprehensive technical audits and implement on-page SEO best practices for websites and PWAs.
• Optimize meta tags, heading structures, URLs, schema markup, and internal linking.
• Improve crawlability, page speed, mobile responsiveness, and Core Web
• Vitals—especially for JavaScript-heavy PWAs.
• Collaborate with design and product teams for SEO-optimized landing pages and content strategies.
• Develop and execute ethical link-building and outreach strategies.
• Track keyword rankings and prepare performance dashboards using GA4, Search Console, Ahrefs/SEMrush, etc.

PWA SEO:

• Optimize SEO implementation for dynamic content loading in Progressive

Web Apps:

• Work closely with developers on pre-rendering, caching strategies, and JS crawlability.
• Ensure structured data and metadata are correctly implemented in single-page applications (SPAs).

ASO (App Store Optimization):

• Optimize app listings for iOS and Android (titles, subtitles, descriptions, keywords, visuals).
• Conduct keyword and competitor research to enhance app visibility.
• Monitor app ranking and conversion metrics using AppTweak, SensorTower, or Store Console.
• Collaborate with design and growth teams for A/B testing and improving creative assets.

Key Relationships:

Internal: Team members, production and Content teams.

External: Vendors, third-party agencies, and job workers.

Requirements:

• 2-4 years of proven experience in SEO and ASO with measurable results.

• In-depth understanding of Google Search algorithms, mobile SEO, and PWA optimization.

• Proficiency with SEO tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.

• Experience managing D2C or e-commerce websites (Shopify, WordPress, or headless CMS).

• Strong analytical and communication skills.

• Bonus: Experience in skincare, wellness, or health-related consumer brands.

Nice To have:

Basic knowledge of HTML/CSS and JavaScript SEO best practices.

Familiarity with Firebase, GTM, and event tracking for apps and PWAs.

Experience with international/local SEO and multilingual site setups.

To Apply:

hr@skinbb.com

Candidates with experience in skincare or wellness brands will be given priority consideration.