Senior Vice President - Marketing

Key Responsibilities:

1. Growth & Performance Marketing Leadership:

• Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels.
• Drive cross-channel marketing strategies using a data-driven approach, covering

  Google Ads

  ,

  Meta

  ,

  YouTube

  ,

  programmatic

  ,

  SEO/SEM

  ,

  affiliate

  ,

  referral

  ,

  influencer

  , and

  content-based lead generation

  .
• Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation to enhance targeting efficiency.
• Optimize performance metrics such as

  CAC

  ,

  CPL

  ,

  CPQL

  ,

  ROAS

  ,

  LTV

  , and channel attribution.
• Exceed quarterly lead generation goals aligned with topline revenue targets.

2. Market Intelligence & Consumer Foresight:

• Build a competitive intelligence framework to monitor real-time trends, customer behavior, and competitor strategies in

  India

  and

  GCC

  regions.
• Conduct consumer research studies to guide segmentation, personalization, and campaign positioning.
• Identify market opportunities and emerging demand trends to inform

  product-market fit

  and

  regional expansion

  .
• Use data insights to influence product, pricing, and sales decisions at the leadership level.

3. Executive Stakeholder Management:

• Partner with

  CEO

  ,

  CXOs

  , and business unit heads to shape marketing's contribution to enterprise growth.
• Align marketing metrics with enterprise KPIs, liaising with

  investor relations

  ,

  product leadership

  , and

  business finance teams

  .
• Represent marketing in board meetings, strategy reviews, and investor discussions.
• Drive collaboration across

  Sales

  ,

  Tech

  ,

  Product

  , and

  Operations

  to ensure lead-to-revenue alignment.

4. National & Cross-Border Marketing Ownership:

• Lead marketing efforts across

  Tier 1

  and

  Tier 2

  cities in

  India

  and GCC countries including

  UAE

  ,

  Saudi Arabia

  ,

  Qatar

  , and

  Oman

  .
• Design

  GTM strategies

  tailored for local cultures and buyer personas.
• Create market-entry frameworks for new

  GCC

  locations, backed by feasibility studies and demand mapping.
• Build regional networks with

  channel partners

  ,

  marketing agencies

  , and

  brand collaborators

  .

5. Budgeting, ROI Governance & Operational Excellence:

• Lead marketing budgeting, planning, and ROI forecasting with strict governance on

  cost vs. acquisition metrics

  .
• Continuously evaluate marketing investments, reallocating spending based on performance insights.
• Implement

  MarTech tools

  for real-time visibility across acquisition pipelines and ROI benchmarks.
• Ensure audit-ready documentation, performance reviews, and cost discipline.

6. Team Leadership & Capability Building:

• Build, mentor, and scale a high-performance marketing team across

  performance

  ,

  creative

  ,

  analytics

  , and

  regional marketing

  roles.
• Foster a culture of

  innovation

  ,

  accountability

  ,

  experimentation

  , and

  speed

  .
• Deploy internal programs to upskill team members in advanced performance marketing techniques.
• Create succession plans to support future growth and international expansion.

Candidate Profile:

• 15-20+ years of experience in

  performance/growth marketing

  , with at least 5 years in senior leadership or CXO-equivalent roles.
• Proven success in leading

  large-scale marketing operations

  across

  India

  and

  international markets

  , preferably in

  real estate

  ,

  fintech

  ,

  edtech

  , or

  high-ticket B2C sectors

  .
• Deep understanding of

  marketing funnels

  ,

  channel performance mechanics

  ,

  attribution models

  , and

  lifecycle marketing

  .
• Extensive experience with

  GCC marketing strategy

  ,

  consumer segmentation

  ,

  media buying

  , and

  regional marketing partnerships

  .
• Hands-on expertise in platforms such as

  Google Ads

  ,

  Meta Business Suite

  ,

  LinkedIn Campaign Manager

  ,

  HubSpot

  ,

  Salesforce

  , and

  marketing automation suites

  .

• MBA/PGDM

  from a

  Tier 1/Tier 2 institute

  is preferred.