Senior Vice President Marketing - Real Estate Industry

Key Responsibilities:

Growth & Performance Marketing Leadership:

• Develop and manage a full-funnel performance marketing strategy for customer acquisition, engagement, and retention across all paid and owned channels.
• Drive cross-channel marketing strategies using data-driven approaches in platforms such as Google Ads, Meta, YouTube, SEO/SEM, affiliate, referral, influencer, and content-based lead generation.
• Implement predictive marketing models, AI-driven campaign optimization, and marketing automation solutions to improve targeting efficiency.
• Track, analyze, and optimize key metrics like CAC, CPL, CPQL, ROAS, LTV, and channel attribution.
• Set and exceed quarterly lead generation goals aligned with revenue targets.

Market Intelligence & Consumer Foresight:

• Establish a competitive intelligence framework to monitor market trends, customer behavior, and competitor strategies in India and GCC.
• Commission regular consumer research studies for segmentation, personalization, and campaign positioning.
• Identify white spaces and emerging demand trends to guide product-market fit and regional expansion strategies.
• Translate data insights into actionable narratives to influence product, pricing, and sales decisions.

Executive Stakeholder Management:

• Serve as a strategic partner to CEO, CXOs, and business unit heads in shaping marketing's contribution to growth.
• Align marketing metrics with enterprise KPIs in collaboration with investor relations, product leadership, and business finance teams.
• Represent the marketing function in board meetings, strategy reviews, and investor discussions.
• Drive collaboration with Sales, Tech, Product, and Ops to ensure lead-to-revenue alignment.

National & Cross-Border Marketing Ownership:

• Lead marketing initiatives across Tier 1 and Tier 2 cities in India and GCC regions (UAE, Saudi Arabia, Qatar, Oman).
• Design region-specific GTM strategies, tailored content, creatives, media mix, and lead-gen methods to reflect local cultures and buyer personas.
• Establish market-entry frameworks for new GCC locations with feasibility studies and demand mapping.
• Build a regional network of channel partners, marketing agencies, and collaborators for localized impact.

Budgeting, ROI Governance & Operational Excellence:

• Lead marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics.
• Evaluate marketing investment efficiency and reallocate spending based on performance insights.
• Implement MarTech tools and dashboards for real-time visibility into acquisition pipelines, campaign performance, and ROI.
• Ensure audit-ready documentation and cost discipline across marketing functions.

Team Leadership & Capability Building:

• Build, mentor, and scale a high-performance marketing team across performance, creative, and regional marketing roles.
• Foster a culture of innovation, accountability, and experimentation.
• Create succession plans and frameworks for future growth and international expansion.

Candidate Profile:

• Experience: 15-20+ years in performance/growth marketing, with at least 5 years in a senior leadership or CXO-equivalent capacity.
• Industry Expertise: Proven success leading large-scale marketing operations across India and international markets, preferably in real estate, fintech, edtech, or high-ticket B2C categories.
• Skills & Expertise:
• Deep understanding of marketing funnels, channel performance mechanics, attribution models, and lifecycle marketing.
• Experience with GCC marketing strategy, consumer segmentation, media buying, and regional partnerships.
• Hands-on expertise in platforms like Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation suites.
• Education: An MBA/PGDM from a Tier 1/Tier 2 institute is preferred.