Senior Strategist

As a Senior Strategist at Landor in Mumbai, you will be part of a world-leading team of brand specialists. Your role will involve developing innovative branding strategies that align with client goals, drive market differentiation, and foster customer loyalty. You will play a crucial role in shaping and enhancing our clients" brand identities by conducting market research, consumer analysis, and translating insights into actionable branding initiatives. Your expertise will guide the development of compelling brand narratives and visual identities, positioning our clients for success in their respective markets. **Key Responsibilities:** - Develop brand strategy for corporate and consumer brands across different geographies and categories. - Own and lead work streams, understanding how they impact the overall project. - Execute innovative branding strategies that drive business growth, customer engagement, and brand awareness. - Collaborate with creative, product, and executive teams to ensure cohesive and impactful brand initiatives. **Qualifications Required:** - Demonstrated understanding of branding principles, including brand strategy, naming, product architecture, creative briefing, and campaign messaging. - Solid grasp of how brands and businesses operate, including packaging, innovation, sustainability, and e-commerce. - Ability to analyze complex data from business and market perspectives with excellent critical thinking and problem-solving skills. - Develop brand narratives using the best branding principles and exceptional writing and communication skills. - Open-minded with curiosity and willingness to share fresh perspectives in problem-solving. At Landor, we are united in our drive to make a positive difference and are proudly part of WPP. We build brands designed to transform and offer a range of services including sonic branding, workspace design, and motion graphics. Join us in creating brand-led experiences for talent and customers. WPP is an equal opportunity employer committed to fostering a culture of respect and equal opportunities for all individuals.,