3 Consumer Analysis Jobs

The Manager of Customer and Competitor Intelligence will play a critical role in developing and implementing systems for capturing and analyzing customer and competitor data. You will be responsible for creating tools to map and interpret the POC universe, conducting in-depth competitor and consumer analysis, and leveraging insights to support business growth and operational efficiency. Your key responsibilities will include: - Building systems and tools to capture comprehensive POC data - Developing a real-time interactive BI tool to map the POC universe and data points, identifying growth opportunities and mitigating risks - Defining the methodology for data collection and analytic work plans - Enhancing processes to gather customer insights and optimize operational efficiencies - Conducting thorough competitor analysis, covering market share, product offerings, pricing, distribution, marketing, and innovation strategies - Collecting and analyzing market data, consumer trends, and industry reports - Developing and maintaining a competitor intelligence database - Integrating consumer perspectives into decision-making through market analysis and research - Providing regular competitor intelligence reports, alerts, and presentations - Staying updated with industry trends, market research, and emerging technologies Additionally, you will be required to utilize advanced analytics techniques to simplify complex datasets into actionable insights and craft compelling narratives that highlight key market trends and opportunities. Requirements: - Bachelors degree in business, Data Analytics, Engineering, or a related field from Tier-1 colleges preferred - Minimum of 3 years of experience in data analytics, market research, or related field with a focus on customer and competitor intelligence - Proficiency in data analysis tools (e.g., Excel, SQL), BI tools (e.g., Power BI, Tableau), and statistical software - Strong analytical skills, ability to apply statistical techniques, identify trends, and derive insights from complex data - Excellent written and verbal communication skills to present data insights effectively - Experience working with cross-functional teams and integrating insights into business strategies - Conducting thorough data validation and quality checks to ensure accuracy.,

Landor is searching for a Strategist to join the Mumbai studio. As a Strategist at Landor, you will be an integral part of shaping and enriching our clients" brand identities. Your role will involve devising innovative branding strategies that are in line with client objectives, promoting market differentiation, and cultivating customer loyalty. This will entail conducting market research, analyzing consumer behavior, identifying trends, and translating insights into actionable branding initiatives. Your expertise will drive the creation of compelling brand narratives and visual identities, positioning our clients for success in their respective markets. Your strategic vision will not only boost brand recognition but also significantly contribute to overall business growth. Your responsibilities will include: - Developing brand strategy for corporate and consumer brands across various geographies and categories. - Taking ownership of and leading work streams to understand their impact on the overall project. - Creating and implementing innovative branding strategies that foster business growth, customer engagement, and brand awareness. - Collaborating with diverse teams, such as creative, product, and executive leadership, to ensure cohesive and impactful brand initiatives. Requirements for the role: - Demonstrated grasp of branding principles, including experience with brand strategy, brand naming, product and portfolio architecture, nomenclature, creative briefing, campaign messaging, and design understanding. - Solid knowledge of how brands and businesses operate, encompassing packaging, product/service innovation, sustainability, and e-commerce. - Ability to distill complex data from business and market perspectives, along with excellent analytical, critical thinking, and problem-solving skills. - Crafting brand narratives utilizing top branding principles, excellent writing skills, and communication. - Possessing an open-minded approach with inherent curiosity and a willingness to offer fresh perspectives in problem-solving. At Landor, we believe that the best work emerges through collaboration, creativity, and connection. Therefore, we have adopted a hybrid approach, with teams in the office around four days a week. Landor, a WPP company, is an equal opportunity employer that assesses applicants for all positions without discrimination or bias towards specific traits. We are dedicated to nurturing a culture of respect where everyone feels included and has equal opportunities for career advancement.,

You will be responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. Your primary focus will be to analyze consumer patterns, app download trends, conversion rates, and competitor analysis to recognize media investment efficiency and advise on strategy. You will need to ensure that paid campaigns deliver against growth targets and lead the execution of the paid channels strategy for our mobility business. To qualify for this role, you should possess a degree in Marketing, Communication Studies, Journalism, Creative Writing, or a related field. Previous experience as a Social Media Manager at a similar Rideshare and Food Delivery company is required. You must have expert knowledge of leading social media sites and their algorithms, as well as the ability to create authoritative and persuasive texts. Additionally, you should have a flexible and engaging writing style, an appreciation for novel insights and ideas, and be comfortable working USA shifts. This is a Full-Time, Permanent position requiring 4 to 15 years of experience. The Specialist will also be responsible for monitoring site metrics, responding to reader comments, and overseeing creative design. Basic qualifications include 10+ years of experience in performance marketing, specifically in building multi-channel and cross-channel strategies, and 7+ years of experience in leading in-house performance marketing teams. A Bachelor's degree in Marketing, Economics, or equivalent experience is also required.,