Senior Social Media Manager

Job Description:

We are looking for a highly experienced and strategic Senior Social Media Manager to lead our social media initiatives. In this role, you will be responsible for developing, implementing, and managing our social media strategy to enhance our brand, engage our audience, and drive growth across multiple platforms. You will work closely with the marketing, creative, and content teams to ensure that social media efforts align with the overall marketing goals.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) that aligns with business objectives and brand goals.
• Lead and manage the day-to-day operations of the social media team, including content creation, scheduling, and community management.
• Create and oversee engaging, on-brand content that resonates with target audiences and drives user engagement.
• Analyze performance metrics, social media trends, and user engagement data to optimize content strategies and inform decision-making.
• Work with internal teams to integrate social media efforts with broader marketing campaigns, product launches, and events.
• Manage social media advertising campaigns, including budget allocation, targeting, and creative execution, to maximize ROI.
• Stay ahead of social media trends, tools, and emerging platforms, identifying opportunities for brand innovation.
• Engage with followers, influencers, and partners to foster a strong online community and build brand loyalty.
• Handle crisis communications and manage the brand’s online reputation in a professional and timely manner.
• Monitor competitors and industry leaders to ensure that the brand remains at the forefront of social media trends and innovations.
• Report regularly on social media performance to senior management and other stakeholders.

Required Skills and Qualifications:

• Experience: 3-6+ years of experience in social media management, with a focus on strategy, content creation, and performance analysis.
• Platforms: Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their best practices.
• Tools: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (e.g., Google Analytics, native platform insights).
• Content Strategy: Proven track record of creating and managing successful social media campaigns with measurable results.
• Creativity: Strong creative skills and the ability to translate brand identity into engaging content that drives growth and engagement.
• Analytical Skills: Ability to analyse data and trends to optimize performance, develop reports, and drive continuous improvement.
• Leadership: Experience leading and mentoring a team of social media professionals, with a focus on collaboration and talent development.
• Communication: Excellent written and verbal communication skills, with the ability to craft clear, compelling messages that resonate with diverse audiences.

Preferred Qualifications:

• Experience with paid social media campaigns, including strategy, targeting, and budget management.
• Expertise in influencer marketing and building strategic partnerships with creators and influencers.
• Knowledge of SEO, SEM, and email marketing as they relate to social media strategy.
• Experience working in industries like Digital Marketing Agency can handle multiple projects of our clients.
• Strong portfolio showcasing successful social media campaigns and performance metrics

How to Apply: Interested candidates should submit their resume, cover letter, and portfolio to hr@iisindia.net with the subject line “Social Media Manager" Application – [Your Name].” Applications will be reviewed on a rolling basis.

Job Types: Full-time, Permanent

Pay: ₹35,049.92 - ₹55,422.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Jangpura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma (Preferred)

Experience:

• total work: 3 years (Required)

Work Location: In person