Senior Social Media Manager

We are looking for a dynamic, strategic, and creative Senior Social Media Manager to lead our digital communication across all platforms. The role demands a professional who understands healthcare education, AI-driven learning trends, and can build strong digital narratives that position our academy as an innovative leader in healthcare + AI upskilling.

Key Responsibilities

1. Strategy & Brand Positioning

• Develop and execute social media strategies tailored to healthcare, AI, and education audiences.
• Build brand positioning around healthcare careers, digital health, AI literacy, and student success stories.
• Plan monthly content calendars aligned with academic, admissions, and marketing goals.

2. Content Creation & Creative Direction

• Lead creation of high-quality content:
• Healthcare skits
• Academic highlights
• AI education reels
• Student stories
• Faculty expertise
• Events and achievements
• Supervise designers, videographers, photographers, and content writers to ensure consistent branding.

3. Campaign & Community Management

• Run targeted campaigns for admissions, events, workshops, and brand awareness.
• Manage community engagement across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Respond to inquiries, comments, and messages to build a strong digital community.

4. Analytics & Performance

• Track KPIs: reach, engagement, leads, conversions, student inquiries, and audience growth.
• Prepare weekly/monthly performance reports using Meta Business Suite, Google Analytics, and social listening tools.
• Use insights to optimize future content strategy and engagement.

5. Leadership & Coordination

• Lead and guide the creative and marketing team.
• Work closely with the Academic, Admissions, Creative, and AI/Tech departments for integrated campaigns.
• Ensure timely delivery of all digital projects and campaigns.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Media, Communication, or related field.
• 4–7 years of proven experience in social media management.
• Experience in healthcare, education, or AI/technology sector is a strong advantage.
• Expertise in content strategy, storytelling, and trend-based content creation.
• Proficiency in social media analytics tools and paid campaign management.
• Strong leadership, communication, and project management skills.
• Ability to ideate content that resonates with students, parents, and healthcare professionals.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person