Senior Social Media Executive

We are seeking a highly skilled and strategic Senior Social Media Officer to lead and execute our social media initiatives across multiple platforms. The ideal candidate has deep knowledge of social media trends, excellent content planning abilities, and proven experience in driving engagement and brand growth. You will play a critical role in shaping our online presence and managing junior team members or collaborators. Key Responsibilities: Develop and implement social media strategies aligned with brand goals. Plan, create, and schedule high-quality content across platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.). Analyze campaign performance using analytics tools (Meta Insights, Google Analytics, etc.) and generate actionable reports. Collaborate with creative teams, content writers, and paid media specialists to deliver cohesive campaigns. Manage social media calendars and ensure timely publishing of content. Monitor and respond to audience interactions in a timely and professional manner. Stay updated with the latest trends, tools, and algorithm changes. Run and optimize paid ad campaigns on social media platforms. Guide and mentor junior social media team members. Manage relationships with influencers and third-party agencies (if applicable). Required Skills and Qualifications: Bachelor’s degree in Marketing, Communications, Media, or a related field. 3+ years of experience in social media marketing or digital marketing roles. Strong portfolio of successful campaigns and content strategies. Deep understanding of social media KPIs, tools, and reporting platforms. Experience with paid advertising (Facebook Ads Manager, LinkedIn Ads, etc.). Excellent written and verbal communication skills. Proficiency in social media tools (Hootsuite, Buffer, Canva, Later, etc.). Creative mindset with an eye for visual storytelling and brand voice. Job Type: Full-time Pay: ₹15,000.00 - ₹35,000.00 per month Benefits: Internet reimbursement Leave encashment Paid sick time Schedule: Day shift Monday to Friday Work Location: In person