Senior SEO Executive

Key responsibility areas of SEO Executive: 2.5+ years experience

1. Keyword Research and Analysis:

Conduct thorough keyword research to identify relevant and high-traffic keywords.

Analyze keyword competitiveness and trends to optimize website content accordingly.

2. On-Page SEO Optimization:

Implement on-page SEO best practices, including optimizing meta tags, headers, and content structure.

Ensure proper use of keywords within content and meta descriptions.

Collaborate with content creators to align SEO strategies with content production.

3. Technical SEO:

Monitor and improve website performance by addressing technical SEO issues.

Collaborate with web developers to implement SEO-friendly site architecture and enhance page loading speed.

Regularly audit and optimize XML sitemaps, robots.txt, and other technical aspects.

4. Link Building:

Execute link-building strategies to increase the website's authority and credibility.

Identify and reach out to potential link-building opportunities.

Monitor and disavow harmful backlinks to maintain a healthy link profile.

5. SEO Analytics and Reporting:

Utilize tools such as Google Analytics, Google Search Console, and other SEO platforms to analyze website performance.

Prepare regular reports on key SEO metrics, providing insights and recommendations for improvement.

Maintain a detailed KPI sheet, tracking key performance indicators and ensuring regular updates.

6. Competitor Analysis:

Conduct thorough analysis of competitors' SEO strategies.Identify opportunities and trends within the industry to stay ahead of the competition.Research and analyze SEO results to refine strategies and adapt to changing search engine algorithms.

7. Content Optimization:

Collaborate with content creators to optimize existing and new content for search engines.

Ensure alignment with SEO strategies while maintaining high-quality and engaging content.

Explore and implement guest blogging opportunities to enhance the website's visibility and authority.

8. Stay Updated on SEO Trends:

Keep abreast of industry trends and algorithm updates to adapt strategies accordingly.

Attend workshops, webinars, and conferences to enhance knowledge and skills.

9. Key Performance Indicators (KPIs):

• Improvement in organic search rankings.
• Increase in organic website traffic.
• Successful implementation of on-page and technical SEO recommendations.
• Growth in the number of high-quality backlinks.
• Regular and insightful SEO reports.
• Timely maintenance and updates of the KPI sheet.
• Effective research and analysis of SEO results.
• Successful implementation and management of guest blogging initiatives.