Senior SEO Executive

About the Job

Title:

Location:

Work Mode:

About Us

At PaperCraft, we’re a family of creative minds dedicated to bringing ideas to life. Based in Mumbai, we blend strategy, planning, and execution to deliver top-tier digital marketing services that elevate brands. From logo design and website development to social media campaigns and SEO strategies, we bring originality and excellence to every project.

Key Responsibilities:

• Lead keyword research and SEO strategy across website and content.
• Optimize web pages, blogs, and landing pages for improved search rankings.
• Manage on-page SEO, including meta tags, internal linking, and site structure.
• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to monitor and improve performance.
• Execute and manage off-page SEO, including backlink outreach and content promotion.
• Conduct competitor analysis and stay updated with the latest SEO trends and algorithm updates.
• Coordinate with the website agency for technical updates and site performance.
• Collaborate with content writers and developers to ensure implementation of SEO best practices.

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• 2+ years of proven SEO experience.
• Proficient in SEO tools, including Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Knowledge of at least one CMS platform (WordPress or Shopify preferred).
• Strong communication, analytical, and project management skills.

What You’ll Gain:

• Opportunity to lead SEO initiatives and strategy.
• Hands-on experience working with in-house teams and external website agencies.
• Career growth based on performance and impact.