Junior SEO Executive

About the Job

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About Us

At PaperCraft, we’re a family of creative minds dedicated to bringing ideas to life. Based in Mumbai, we blend strategy, planning, and execution to deliver top-tier digital marketing services that elevate brands. From logo design and website development to social media campaigns and SEO strategies, we bring originality and excellence to every project.

Key Responsibilities:

• Conduct keyword research and analysis to identify SEO opportunities and content gaps.
• Optimize website content, landing pages, and blog articles to improve organic search rankings.
• Perform on-page SEO activities including meta tag optimization, URL structure improvement, and internal linking.
• Monitor and report on website performance using tools like Google Analytics, Google Search Console, Screaming Frog, and SEMrush.
• Assist in building high-quality backlinks through outreach and off-page SEO strategies.
• Conduct competitor analysis to stay updated with market trends and identify areas for growth.
• Collaborate with content and web development teams to implement SEO best practices.
• Stay updated on the latest SEO trends, algorithm updates, and industry news to ensure continuous improvement in organic traffic.

Qualifications:

• Minimum of 1 year of experience in SEO or digital marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Basic knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills and attention to detail.
• Understanding of both on-page and off-page SEO techniques.
• Proficiency in WordPress is a must.
• Good communication and reporting skills.
• A proactive mindset and willingness to learn and grow within a fast-paced digital environment.