Job
Description
Location: Zirakpur, Punjab Job Type: Full-time, Permanent Work Mode: In-person Schedule: Day Shift (Monday to Friday) Experience Required: Minimum 4 years Salary : Best in the Industry Standards About IawAndWeb Technologies At IawAndWeb Technologies, we are leaders in the digital marketing industry, committed to delivering cutting-edge strategies and impactful results. Our team is made up of innovative thinkers and creative problem-solvers who are passionate about reshaping the future of online experiences. We are looking for a highly skilled Senior SEO & Digital Marketing Specialist to join our team and drive our clients’ digital presence to the next level. Position Overview As a Senior SEO & Digital Marketing Specialist , you will play a critical role in developing and executing integrated digital marketing strategies. Your expertise in SEO , SMM , and PPC will contribute to improving online visibility, driving traffic, and generating measurable results. You will collaborate with cross-functional teams and mentor junior staff to ensure the delivery of high-quality campaigns. Key Responsibilities Search Engine Optimization (SEO) Develop and lead advanced SEO strategies aligned with business objectives. Execute on-page optimization including metadata, content structure, and keyword placement. Conduct technical SEO audits; identify and resolve site performance issues. Implement link-building campaigns and manage off-page SEO initiatives. Use tools like Google Analytics, Search Console, SEMrush, and Ahrefs for performance monitoring. Social Media Marketing (SMM) Design and manage content strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid and organic social media campaigns. Engage with the online community and manage brand reputation. Analyze social media insights to optimize campaign performance. Pay-Per-Click Advertising (PPC) Plan, launch, and manage PPC campaigns on Google Ads and Bing Ads. Optimize bidding strategies and budget allocation. Align ad copy and landing pages with user intent to boost conversions. Monitor key performance indicators like CTR, CPC, and conversion rates. Strategic Planning & Team Collaboration Lead integrated marketing campaigns that blend SEO, SMM, and PPC. Conduct market and competitor research to enhance strategies. Mentor and guide junior team members, promoting a collaborative work environment. Deliver regular reports and insights to internal teams and clients. Ideal Candidate Profile Minimum 4 years of hands-on experience in digital marketing with expertise in SEO, SMM, and PPC. Proven track record of driving organic growth and executing successful digital campaigns. Strong command of SEO and marketing tools including Google Analytics, SEMrush, and social media platforms. Excellent project management, analytical, and communication skills. Strategic thinker with a proactive, detail-oriented mindset. Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred). Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Schedule: Monday to Friday Morning shift Work Location: In person
