Senior Sales Officer

Senior Sales Officer

Key Responsibilities

Sales Achievement

• Achieve or exceed monthly and quarterly

  primary

  and

  secondary sales targets

  .
• Drive sales growth through channel development and market expansion within assigned territory.
  

Channel & Distribution Management

• Appoint and manage

  distributors, stockists, and sub-stockists

  .
• Ensure healthy distributor ROI, optimal inventory levels, and regular order generation.
• Coordinate stock planning, deliveries, and timely payment collections.
  

Retail Execution

• Enhance

  numeric and weighted distribution

  by increasing retail penetration.
• Ensure effective

  visibility, availability, and placement

  of SKUs at retail outlets.
• Implement

  planograms, promotional displays, and trade schemes

  as per company guidelines.

Team Supervision (if applicable)

• Provide guidance and support to

  sales representatives, merchandisers, and promoters

  .
• Conduct joint market visits to coach and develop team performance.
  

Market Intelligence

• Monitor and report on

  competitor activities, pricing strategies, promotional offers, and market trends

  .
• Provide actionable insights and feedback to management for informed decision-making.
  

Reporting & Compliance

• Submit accurate and timely

  market visit reports, sales data, and beat plans

  .
• Ensure adherence to company sales processes, policies, and compliance standards.
  

Qualifications & Experience

• Bachelors degree in Business, Marketing, or a relevant field (MBA preferred).
• 3–5 years of experience in

  FMCG front-line sales

  .
• Proven knowledge of FMCG distribution channels (General Trade, Modern Trade, Rural).
• Strong negotiation, communication, and analytical skills.
• High degree of ownership with the ability to work independently in the field.
• Proficiency in

  MS Excel

  , and familiarity with sales reporting tools and apps (e.g., Bizom, SFA).

Key Performance Indicators (KPIs)

• Achievement of

  primary and secondary sales targets

  .
• Expansion of outlet coverage and active retail base.
• Growth in distribution reach and market share.
• Effective engagement with trade partners.
• Timely submission of reports and claims.