Sales Team Leader- Wholesale Hindustan Coca Cola Beverages (HCCB)

4.0 - 9.0 years

7 - 12 Lacs

Surat

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Job Description: Objective: Growth (Wholesale) are a key part of the world of HCCB and our story of SOUL and SCALE, HEAD and HEART, STEEL and TECHNOLOGY, PEOPLE and COMMUNITY. Our operations, which started in 1997 with the simple aim of making beverages for the India of the 21st century featured RGB as our #1 pack. Two decades later, we are one of Indias top FMCG companies and robust leaders in SSD (sparkling soft drinks). This is so only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 439 times per second. Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 68 different beverage products in multiple categories. In doing so, we strive to leave things better than we first inherited. Be it by skewing our energy sourcing towards renewable and clean energy, or collaborating with the local communities, to make their lives better. Wholesale is Pivot in Gaining Share and numerical distribution. Title: Team Leader Wholesale Function: Work Location: Job Responsibilities: Identify wholesale opportunity in the market and basis the competition. 2. Identify prospects of distributors in market based on analysis of local scenario 3. Increasing the WD (Weighted Distribution) based on rollout by corporate and zone. 4. Activating new wholesale outlets to increase distribution in the zone 5. Should maintain updated market pricing information and analyse for better selling prospects 6. Drive operations KPIs in the zone for wholesale 7. Handling the salesforce team – Market Growth Representatives MGRs & MGEs. 8. Training and coaching the ground team for effective business 9. Driving process – MSBF (Must Sell Brand Flavours), DMS (Distribution Management System), Distributor Fill rate and follow up with distributors 10. Renewal of agreements with distributors and freight Agreements to be renewed yearly once. 11. Discount Management – Drive discount management in the zone. Different regions in the zone need different management systems for discount Supervises: MGR’s Internal & External Stakeholders: Sales, Finance, Capability team, Route to Market, Distributors and wholesaler. Geographical Scope: Reports To: Manager Wholesale Business Knowledge: Functional Skills: Competent in Sales Management and Infrastructure Managemen Expertise in Distribution Management Well familiar with Analytics and Productivity Analysis Efficient in Market Execution Expertise in Customer Management, Relationship Management and Discount Management Skilled in Capability Development - MSB Job Requirements: Qualifications: Graduation or MBA Experience: 4 to 8 years of experience Travel: 50% travel

Posted 1 month ago

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Senior Sales Officer WickedGud (100Percent Nourishment Private limited)

3.0 - 5.0 years

4 - 6 Lacs

Thiruvananthapuram, kerala

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The Senior Sales Officer is responsible for driving sales growth, strengthening distributor and retailer relationships, expanding market reach, and executing company sales strategies effectively. This field-based role demands strong execution, deep market understanding, and team management capabilities. Key Responsibilities Sales Achievement Achieve or exceed monthly and quarterly primary and secondary sales targets . Drive sales growth through channel development and market expansion within assigned territory. Channel & Distribution Management Appoint and manage distributors, stockists, and sub-stockists . Ensure healthy distributor ROI, optimal inventory levels, and regular order generation. Coordinate stock planning, deliveries, and timely payment collections. Retail Execution Enhance numeric and weighted distribution by increasing retail penetration. Ensure effective visibility, availability, and placement of SKUs at retail outlets. Implement planograms, promotional displays, and trade schemes as per company guidelines. Team Supervision (if applicable) Provide guidance and support to sales representatives, merchandisers, and promoters . Conduct joint market visits to coach and develop team performance. Market Intelligence Monitor and report on competitor activities, pricing strategies, promotional offers, and market trends . Provide actionable insights and feedback to management for informed decision-making. Reporting & Compliance Submit accurate and timely market visit reports, sales data, and beat plans . Ensure adherence to company sales processes, policies, and compliance standards. Qualifications & Experience Bachelors degree in Business, Marketing, or a relevant field (MBA preferred). 3–5 years of experience in FMCG front-line sales . Proven knowledge of FMCG distribution channels (General Trade, Modern Trade, Rural). Strong negotiation, communication, and analytical skills. High degree of ownership with the ability to work independently in the field. Proficiency in MS Excel , and familiarity with sales reporting tools and apps (e.g., Bizom, SFA). Key Performance Indicators (KPIs) Achievement of primary and secondary sales targets . Expansion of outlet coverage and active retail base. Growth in distribution reach and market share. Effective engagement with trade partners. Timely submission of reports and claims.

Posted 2 months ago

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