Area Sales Manager

Area Sales Manager

Key Responsibilities:

• Lead and execute distribution strategies to drive top-line sales and identify growth opportunities across all markets and segments.
• Define and implement departmental strategies, objectives, and KPIs including revenue, growth, customer acquisition, secondary sales, distributor/channel performance, and onboarding.
• Present regular (monthly/quarterly/annual) reports on segment performance and its business impact to senior leadership.
• Develop and enforce policies and frameworks for dealer operations and ensure timely collections from them.
• Collaborate with finance to structure competitive pricing and incentive models for channel partners based on market dynamics.
• Stay updated on industry trends, new products, and services to lead training and orientation programs for sales officers and distributors.
• Drive deeper penetration of business through existing partners and oversee acquisition of new partners to expand reach.
• Ensure distribution standards align with company vision, values, and expected behaviors.
• Build and maintain strong, long-term relationships with distributors to drive revenue growth and minimize attrition.
  

Required Skills & Experience:

• Minimum

  15 years of experience

  in distribution/channel management in the FMCG food industry.
• Proven experience in designing and executing end-to-end strategies for distributor and channel management.
• Strong leadership skills with experience managing large teams and excellent negotiation abilities.
• Sound understanding of business financials and ability to deliver results within defined parameters.
• Expertise in channel creation and development with a hands-on, execution-oriented mindset.
• Demonstrated track record of achieving business goals and scaling operations effectively.
  

Key Competencies:

• Strategic thinking and planning
• People management and team leadership
• Strong analytical and problem-solving skills
• Excellent communication and relationship-building abilities
• High business acumen and customer-focused mindset