Senior Sales Officer

Job Description

Identify, appoint, and manage distributors in assigned territories to ensure effective coverage and availability. Develop strong relationships with retailers to enhance product visibility and drive secondary sales. Achieve monthly and quarterly sales targets as per business objectives. Conduct regular market visits to monitor performance, collect feedback, and identify new opportunities. Ensure proper stock management, timely billing, and collections from distributors. Train and guide distributor salesmen to improve market penetration and brand visibility. Track competitor activities, pricing, and promotions, and provide actionable insights. Coordinate with internal teams (supply chain, marketing, finance) to ensure smooth execution of trade programs. Submit regular sales reports and market intelligence to the reporting manager.