Senior Sales Executive

Company: Rohan Builders & Developers Pvt Ltd.

Position: Sr. Sales executive and Sales Executive

Exp - 3 to 7 year of exp in Real estate Industry

Job Location - Project in Balewadi,Hinjewadi,Tathawade

Purpose of the role

1. Educating the customer about the various aspects to consider while purchasing a new home, explaining the product features and design philosophy of the Rohan home, and helping him/her identify the most appropriate unit by understanding his/her requirement.
2. Understanding customer demographic & Psychographic profiles and provide feedback to Marketing team for better targeting.
3. Assisting customer in final handover of the unit by co-ordination with various internal departments

Key Responsibilities

1. Giving a presentation of our Project in a way the customer is able to visualize the entire project properly.
2. Showing and explaining the design philosophy and product features with the help of the Mock-up Flat or other collaterals.
3. Explaining in detail the Specifications.
4. Explaining pricing, payment schedule and banking option to the customer as per his requirement.
5. Providing detailed and timely information to customers post their site visits to enable them in their home-buying decision making.
6. Co-ordinating with Engineering Site team regarding checking of flats with the help of quality team for smooth and hassle-free possession of flats.
7. Handling customer queries throughout the duration till customer takes possession.
8. Maintaining long term relationship with customers to generate referrals.

Role towards Marketing:

1. Periodic survey of other projects in the vicinity. Market survey on parameters including unit plan, amenities, specs, pricing, sales velocity, inventory type and availability, CP slabs, etc.
2. Provide feedback to marketing team on customer profile, content on our digital platforms like google ads, FB & Instagram posts, landing pages, Chatbot, Hoarding locations, etc based on what will matter most to customers.
3. Provide feedback to presales manager and team on their discussion with the customers over the phone calls & WhatsApp.

4. Represent company in Exhibitions and Events.

Role

1. Building relations with channel partners
2. Attending their customers and coordinating with them

3. Participating with Manager for presentation of respective project at CP Office.

Role

1. Sharing inputs which will help (a) target customers better (b) improve conversion ratio of site visits (c) Pricing the product to maximize profitability while maintaining healthy sales velocity.
2. Entering detailed data, timely and accurately, to enable generation of accurate reports to help in timely and better decision making.

Role

1. Coordinating with CRM team for Agreement process as per the Company SOPs to ensure smooth agreement process experience for the customer.
2. Sending Booking forms and cheque to CRM in timely manner.

Role

1. Checking drawings prior to submission for approvals and giving feedback based on customer requirements to ensure the product will be the best possible product for the target customer.

Role

1. Being updated regarding new banking offers and financial schemes.

2. Acting as a mediator between banker and Customer to achieve smooth transition till the

   first loan disbursement is done, and on an as-required basis post the loan disbursement.

Key Deliverables / Performance Measures

1. Ratio of bookings to new site visits attended
2. Number of bookings
3. Customer satisfaction index during the handover process
4. Number of referrals received from customers
5. Quality of feedback to marketing team

Key Challenges

1. Design details & product USPs
2. Banking processes related to home loans
3. Basic agreement related legal processes
4. Quality checks to be done at the time of possession
5. In-depth Study of nearby projects
6. Basics of digital marketing
7. Active CPs in areas of interest

Skill

1. Ability to understand customer requirement
2. Ability to help customer visualize project
3. Ability to build rapport with customers, CPs
4. Ability to analyze competitor data and convert into insights useful for customers, marketing
5. Ability to use design & product knowledge to help resolve customer concerns