Senior Sales Executive

About the Client:

Details

Key Responsibilities

• Identify and acquire new B2B customers such as retail chains, wholesalers, institutional buyers, and distributors.
• Maintain and grow relationships with existing business clients.
• Develop and implement effective sales strategies to achieve sales targets in the assigned territory.
• Conduct regular market visits to understand customer needs, competitor activities, and industry trends.
• Negotiate terms of business (pricing, payment terms, delivery timelines) and close high-value deals.
• Manage the entire sales cycle from lead generation to closing and post-sale support.
• Ensure timely delivery of goods and coordinate with supply chain/logistics for order fulfillment.
• Maintain accurate records of sales, customer interactions, and forecasts via CRM tools or Excel reporting.
• Collaborate with marketing teams for promotional campaigns and product awareness drives.
• Collect market intelligence and feedback to help improve product offerings and customer experience.
  

Key Skills & Qualifications

• Bachelors degree in Business, Marketing, or related field (MBA preferred).
• Minimum 2 years of experience in B2B sales in the FMCG sector.
• Strong network with buyers in general trade, modern trade, and institutional channels.
• Excellent negotiation, communication, and interpersonal skills.
• Proven ability to meet and exceed sales targets.
• Proficiency in MS Office.
• Strong understanding of FMCG product categories, pricing, and market behavior.