Senior Public Relations Manager

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

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Role Summary

Senior Manager – Public Relations

Key Responsibilities:

Client Strategy & Communication

• Serve as the strategic lead across key client accounts, ensuring alignment with client goals and market dynamics.
• Develop and implement integrated PR strategies that drive visibility, engagement, and business outcomes.
• Act as a senior point of contact for clients, offering proactive counsel and maintaining strong relationships.
• Prepare and oversee development of PR materials including media plans, press releases, messaging documents, and reports.

Media & Influencer Engagement

• Build and maintain strong relationships with national, regional, and trade media.
• Drive story development, pitch key narratives, and secure high-value media coverage.
• Identify and engage with relevant influencers and thought leaders to amplify campaigns.

Team Leadership & Collaboration

• Manage and mentor account teams, ensuring effective delegation, timely delivery, and skill development.
• Collaborate with internal departments (creative, digital, content) to deliver integrated campaigns.
• Oversee resource planning and ensure profitability of account operations.
• Translate campaign performance into actionable recommendations and business intelligence for clients.

New Business Support

• Contribute to growth through identification of upselling opportunities and support in pitch processes.
• Participate in the development of proposals, presentations, and strategic documents for prospective clients.

Qualifications & Skills

• 7–9 years of experience in public relations or communications, preferably with agency experience.
• Proven success in leading client accounts and managing multi-functional teams.
• Strong media network and proven track record of securing high-impact coverage.
• Excellent writing, editing, and presentation skills.
• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.