Senior Product Manager / Group Product Manager

Job Title - SPM 2 / GPM (Core Experience and Engagement)

Location

Mission:

PhysicsWallah (PW)

About the Role:

As the product leader for Core Experience and Engagement, youʼll be responsible for uplifting key engagement and retention metrics across PhysicsWallah s̓ core app surfaces. Youʼll directly lead PMs while also contributing individually with the mission to design the most engaging learning loop in India s̓ edtech ecosystem. Youʼll work closely with design, engineering, and data teams to shape user journeys that feel intuitive, rewarding, and immersive, impacting core business KPIs such as DAU/MAU ratio, session frequency, time spent, and retention.

What You'll Own:

• Lead the Engagement & Core Experience charter for PWs̓ main app, owning metrics like daily active users, session time, and repeat learning behavior.
• Evolve the default user landing pages into a personalized and intelligent habit-forming ecosystem.
• Architect structural gamification systems which including rewards, badges, streaks, leaderboards, and more, to drive intrinsic motivation and sustained engagement.
• Partner with Data & AI teams to design personalized engagement loops powered by user-level insights.
• Run continuous A/B tests to uplift engagement KPIs, from click-through rates to time spent and retention which leads to improved learning outcomes and renewal rates.
• Mentor and grow PMs in your pod, fostering a data-first, hypothesis-driven culture of insight-led iteration, speed, and measurable impact.
• Collaborate with Category, Design, and Growth teams to ensure alignment between engagement success and business outcomes (e.g., subscription renewal, study completion, etc.).

What You Bring:

• Minimum 5 years of core experience in Product Management, with proven ownership of user-facing, engagement & retention focused products in large-scale B2C startups (1M+ MAU preferred).
• A proven record of improving retention, session frequency, or time spent in consumer apps (e.g. social, OTT, or gaming).
• Deep understanding of consumer psychology, habit formation, and game design principles - bonus if youʼve shipped products in gaming, or social media.
• Expertise in designing, executing, and analyzing A/B and multivariate experiments, with a strong understanding of metrics, funnel diagnostics, cohort analysis, and statistical significance.
• Strong analytical skills with fluency in building hypotheses, interpreting data, and connecting metrics to user behaviour and business outcomes.
• Ability to lead PMs and cross-functional pods with clarity, empathy, and accountability.
• Comfort in ambiguity - you can bring structure, prioritization, and conviction in uncharted problem spaces.
• Passion for education, community, and building experiences that genuinely improve learner outcomes.
• Hands-on mindset with the ability to move seamlessly between strategy and execution.

Why This Role Matters:

This isnʼt just about engagement - it s̓ about building learning habits at national scale. Youʼll design how millions of students experience PhysicsWallah every day, making learning feel not like a chore, but a choice. Every extra minute spent on the PW app is a minute closer to their success - and your product decisions will make that happen.