Senior Product Manager / Group Product Manager

As a Senior Product Manager / Group Product Manager in the pharmaceutical industry with 5-8 years of brand management experience, your role will involve the following key responsibilities: Role Overview: You will be responsible for developing and executing a comprehensive branding and marketing strategy for assigned products. This includes positioning the brand effectively to meet market demands, conducting market research, and understanding customer needs and preferences. Key Responsibilities: - Oversee the lifecycle of pharmaceutical products, from launch to successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly. - Conduct in-depth analysis of market trends, customer behavior, and competitor activities to identify growth opportunities and potential risks. - Design and execute marketing campaigns across various platforms, collaborating with cross-functional teams and monitoring campaign effectiveness through KPIs. - Work closely with sales teams to align marketing strategies with sales objectives. Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and engage with external stakeholders for brand promotion. - Prepare and manage the marketing budget, optimize spending for maximum ROI, and monitor financial performance including sales targets and profitability. - Build and maintain relationships with healthcare professionals, key opinion leaders, and patient advocacy groups to gather insights for refining strategies. - Ensure all marketing activities comply with pharmaceutical regulations and industry-specific guidelines. Stay updated on legal requirements and ethical standards. - Leverage digital tools and technology for brand promotion. Implement innovative approaches like AI-driven insights and personalized marketing strategies. - Train sales and marketing teams on product features, market trends, and brand initiatives. Qualifications Required: - Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D - MBA in marketing is advantageous, Post-Graduation with specialization in marketing / pharma marketing is desirable Additional Company Details: The company aims to establish the pharmaceutical product as a trusted brand in the market while ensuring compliance with regulations and meeting business objectives.,