Senior Media Planner

Media Strategy & Planning

• Develop

  360° media strategies

  , with a primary focus on

  TV, Print, Radio, and OOH

  , complemented by digital extensions.
• Conduct market, category, and audience analysis to identify media opportunities.
• Build and optimize media plans to maximize reach, frequency, and ROI across offline channels.
• Recommend media mixes balancing

  brand-building ATL campaigns

  with tactical BTL initiatives.

Client & Stakeholder Engagement

• Act as the day-to-day contact for clients, translating briefs into effective media strategies.
• Present media recommendations and rationale to senior stakeholders.
• Collaborate with creative, digital, and performance teams to ensure integrated execution.

Campaign Execution & Optimization

• Liaise with media owners/vendors for inventory negotiation and plan finalization.
• Ensure campaign delivery against approved strategy, timelines, and KPIs.
• Track campaign performance (GRPs, TRPs, reach, frequency) and recommend optimizations

Research & Tools

• Leverage media planning tools and data sources (e.g., BARC, IRS, TGI, TAM, MAP).
• Translate research insights into actionable offline planning recommendations.
• Stay updated on

  emerging media opportunities

  such as CTV, regional print, and transit OOH