Senior Media Planner

As a Media Strategy & Planning professional, you will be responsible for developing comprehensive 360 media strategies, focusing primarily on TV, Print, Radio, and OOH, while also incorporating digital extensions. Your role will involve conducting in-depth market, category, and audience analysis to identify potential media opportunities. Additionally, you will be tasked with building and optimizing media plans to enhance reach, frequency, and ROI across offline channels, ensuring a balanced mix between brand-building ATL campaigns and tactical BTL initiatives. In terms of client and stakeholder engagement, you will serve as the primary point of contact for clients, effectively translating their briefs into impactful media strategies. You will also be required to present media recommendations and rationale to senior stakeholders, facilitating collaboration with creative, digital, and performance teams to ensure seamless integrated execution. Your responsibilities will extend to campaign execution and optimization, involving liaising with media owners and vendors for inventory negotiation and finalizing plans. You will play a vital role in ensuring campaign delivery aligns with approved strategies, adhering to timelines and KPIs. Monitoring campaign performance metrics such as GRPs, TRPs, reach, and frequency will be crucial, allowing you to recommend optimizations for enhanced outcomes. Utilizing various research tools and data sources including BARC, IRS, TGI, TAM, and MAP will be integral to your role. You will be expected to translate research insights into actionable recommendations for offline media planning. Furthermore, staying abreast of emerging media opportunities such as CTV, regional print, and transit OOH will be essential to drive innovation and effectiveness in media strategy and planning.,