Senior Media Planner

About Us: Fruitbowl Digital is a forward-thinking digital marketing agency specializing in creating impactful campaigns that drive results. We are currently seeking a talented Media Planner to join our team and assist our clients in achieving their advertising objectives through strategic media planning and flawless execution. Key Responsibilities: Develop and implement comprehensive media plans for digital campaigns across various platforms including social media, search, display, video, and programmatic advertising. Analyze audience data and conduct research to identify target demographics, thus optimizing media strategies for maximum impact. Efficiently allocate budgets across digital channels to ensure a high ROI and meet the set client goals. Collaborate closely with the creative and account management teams to ensure that campaigns align perfectly with client objectives and brand messaging. Monitor campaign performance, analyze metrics, and provide valuable insights for optimizing campaign effectiveness. Stay abreast of the latest digital media trends, tools, and technologies to propose innovative solutions to enhance campaign performance. Create detailed reports for clients, showcasing campaign results and making strategic recommendations for future campaigns. Requirements: Minimum of 2 years of experience in media planning, preferably in a digital agency environment. In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, and DSPs. Proficiency in analytics tools like Google Analytics, Tableau, etc., and adept at interpreting data effectively. Exceptional communication, organizational, and problem-solving skills. Ability to handle multiple campaigns simultaneously and deliver within tight deadlines in a fast-paced setting. Strong creative thinking skills coupled with a strategic mindset and meticulous attention to detail. Preferred Qualifications: Experience with programmatic buying and a solid understanding of emerging digital trends. Familiarity with media planning tools like Nielsen, Comscore, or similar platforms. Certifications in Google Ads, Facebook Blueprint, or other relevant digital advertising platforms.,