Senior Marketing Specialist

Position Overview We are seeking an experienced Senior Marketing Executive- Domestic & International Business to lead our global digital marketing initiatives. This strategic role will oversee the planning, development, and execution of comprehensive digital marketing strategies across multiple international markets, ensuring brand consistency while adapting to company needs. Key Responsibilities Develop and implement comprehensive digital marketing strategies across multiple domestic and international markets. Lead creation and optimization of digital content for various platforms including website, social media, email campaigns, and digital advertising. Manage digital marketing budget allocation across regions and channels. Oversee SEO/SEM strategies to improve online visibility and drive qualified traffic. Coordinate with regional teams to ensure consistent brand messaging while adapting to local market needs. Track and analyze key performance metrics, providing detailed reports and actionable insights. Collaborate with cross-functional teams including Sales, Designing, Product Development, etc. Evaluate and implement emerging digital marketing technologies and platforms. Technical Skills Demonstrated success implementing digital marketing strategies in domestic and international markets. Strong understanding of digital marketing channels including social media, email marketing, content marketing, and paid digital advertising. Experience with marketing analytics tools and ability to derive actionable insights from data. Web analytics tools (Google Analytics, Adobe Analytics). SEO/SEM management platforms. Social media management tools. Strong hands- on in Content Designing. Digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Marketing). Data visualization and reporting tools. Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Leave encashment Life insurance Provident Fund Schedule: Day shift Fixed shift Monday to Friday Supplemental Pay: Performance bonus Ability to commute/relocate: Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Experience: Digital Marketing: 4 years (Required) Lead generation: 3 years (Required) International Marketing: 3 years (Required) Location: Lucknow, Uttar Pradesh (Required) Shift availability: Day Shift (Preferred) Work Location: In person