Position Overview We are seeking an experienced Senior Marketing Executive- Domestic & International Business to lead our global digital marketing initiatives. This strategic role will oversee the planning, development, and execution of comprehensive digital marketing strategies across multiple international markets, ensuring brand consistency while adapting to company needs. Key Responsibilities Develop and implement comprehensive digital marketing strategies across multiple domestic and international markets. Lead creation and optimization of digital content for various platforms including website, social media, email campaigns, and digital advertising. Manage digital marketing budget allocation across regions and channels. Oversee SEO/SEM strategies to improve online visibility and drive qualified traffic. Coordinate with regional teams to ensure consistent brand messaging while adapting to local market needs. Track and analyze key performance metrics, providing detailed reports and actionable insights. Collaborate with cross-functional teams including Sales, Designing, Product Development, etc. Evaluate and implement emerging digital marketing technologies and platforms. Technical Skills Demonstrated success implementing digital marketing strategies in domestic and international markets. Strong understanding of digital marketing channels including social media, email marketing, content marketing, and paid digital advertising. Experience with marketing analytics tools and ability to derive actionable insights from data. Web analytics tools (Google Analytics, Adobe Analytics). SEO/SEM management platforms. Social media management tools. Strong hands- on in Content Designing. Digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Marketing). Data visualization and reporting tools. Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Leave encashment Life insurance Provident Fund Schedule: Day shift Fixed shift Monday to Friday Supplemental Pay: Performance bonus Ability to commute/relocate: Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Experience: Digital Marketing: 4 years (Required) Lead generation: 3 years (Required) International Marketing: 3 years (Required) Location: Lucknow, Uttar Pradesh (Required) Shift availability: Day Shift (Preferred) Work Location: In person

Junior Bid Specialist (Freshers) - IT Projects (Upwork) Experience Level: Entry Level (1-6 months preferred) Employment Type: Full-time Location: On-site (Lucknow) About the Role We are seeking motivated Junior Bid Specialist (Freshers) to join our team and help us win high-quality IT projects on Upwork. This is an excellent opportunity for someone with basic bidding experience to grow their skills in proposal writing, client communication, and business development within the IT services sector. Key Responsibilities Research and identify suitable IT project opportunities on Upwork that align with our service offerings. Write compelling, customized proposals that highlight our team's technical expertise and project experience. Analyze client requirements and project specifications to craft targeted responses. Maintain proposal templates and continuously improve bid quality based on success rates. Track bid submissions, response rates, and conversion metrics. Collaborate with technical teams to understand project feasibility and resource requirements. Communicate with potential clients during the initial inquiry phase. Stay updated on Upwork platform changes, bidding best practices, and market trends Required Qualifications 1-6 months of experience bidding on IT projects through Upwork or similar freelancing platforms. Strong written English communication skills with attention to detail. Basic understanding of common IT services (web and mobile apps, software development, etc.). Familiarity with Upwork's bidding system, Connect usage, and profile optimization. Ability to research and understand technical project requirements. Proactive attitude with strong organizational skills. Ability to work independently and meet daily/weekly bidding targets Preferred Qualifications Educational background in IT, Computer Science, (B.Tech/ Diploma/BCA). Experience with CRM tools or project management software. Understanding of different software development methodologies. Previous freelancing experience or knowledge of the gig economy. Basic knowledge of pricing strategies for IT services. Success Metrics Monthly bid volume targets. Proposal response and conversion rates. Quality of client communications and follow-ups. Contribution to overall revenue growth through successful project acquisitions. Job Types: Full-time, Permanent, Fresher Pay: ₹10,000.00 - ₹15,000.00 per month Benefits: Flexible schedule Health insurance Provident Fund Education: Bachelor's (Required) Language: English (Required) Location: Aliganj, Lucknow, Uttar Pradesh (Required) Shift availability: Day Shift (Required) Work Location: In person