Senior Marketing Program Manager

Job Description

About WebMD : WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries. For Company details, visit our website: www.webmd.com / www.internetbrands.com Education: Any Graduate Experience: 5+ years Work Timings : 4PM to 1AM IST Qualifications: 5+ years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail Strong analytical skills with the ability to complete complex calculations and forecast program delivery Exceptional organizational, project management, and relationship-building skills Advanced MS Excel skills and analytics skills Meticulous, proactive, solution-oriented, accountable, and result-driven Knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau Ability to work independently in a fast-paced environment while adapting to the needs of the business Pharmaceutical marketing experience a plus Role and Responsibilities : Team Lead : Oversee a team to ensure all marketing goals are met Monitor team performance, identify gaps, and develop action plans for improvement Translate priorities, initiatives, and expectations clearly across the team Onboard and train new members Serves as the primary point of escalation for program delivery issues Approve and manage time-off requests, ensuring appropriate coverage during absences. Coordinate team schedules and coverage plans to maintain service levels and continuity. Conduct regular 1:1 check-ins, mid-year, and annual performance reviews. Program Marketing: Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs Review and approve all marketing materials, including copy and creative, in development Ensure best practices are followed Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables Analyze traffic of all programs and provide strategic analysis of campaigns/creative units Interface directly with sales and internal teams on specific program performance Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns