Senior Marketing Manager

Role Overview-

Senior Manager - Marketing

Key Responsibilities-

Marketing Strategy & Brand Direction:

• Set the overall marketing agenda across channels, ensuring strong brand recall and relevance.
• Craft a clear and differentiated brand narrative that resonates with target consumers.
• Create annual and long-term marketing plans aligned with business expansion and revenue goals.

Customer Acquisition & Growth:

• Lead demand generation efforts across digital platforms and physical touchpoints.
• Improve lead quality and conversion through funnel optimisation and audience insights.
• Own marketing performance metrics and continuously refine strategies to improve ROI.

Digital, Content & Campaign Execution:

• Oversee digital channels including paid media, content, influencer collaborations, and CRM.
• Guide campaign ideation, messaging, and execution across customer journeys.
• Drive integrated launches, seasonal initiatives, and brand partnerships.

Retail & Experience-Led Marketing:

• Work closely with retail and experience-centre teams to drive footfalls and conversions.
• Enable on-ground marketing initiatives, in-store activations, and localised campaigns.
• Ensure alignment between marketing promises and on-ground delivery.

Leadership & Collaboration:

• Build and manage a high-impact marketing team and external partners.
• Collaborate closely with sales, product, and operations to ensure cohesive growth execution.
• Act as a strategic partner to leadership on brand and growth decisions.

Ideal Profile-

Experience & Skills:

• 10+ years of experience in

  retail + D2C / consumer / home / lifestyle categories

  .
• Strong exposure to

  omni-channel marketing.

• Proven track record across

  brand building, performance marketing, and growth metrics

  .
• Experience working in fast-paced, growth-oriented consumer businesses.