Senior Marketing Manager

As Senior Marketing Manager you be responsible for:

Website Growth & TOFU Optimization

• Drive exponential website growth by leveraging advanced SEO strategies, high-converting landing pages, and retention-led hooks.
• Build a scalable traffic engine that consistently generates high-quality Marketing
• Qualified Leads (MQLs) at the top of the funnel.

Campaign Management Across Channels

• Design, launch, and optimize multi-channel marketing campaigns (paid, organic,
  social, and email) aligned with business objectives.
• Ensure campaigns deliver measurable outcomes, awareness, engagement,
  pipeline growth, and conversions.

Funnel Analytics & Conversion Efficiency

• Decode B2B customer behavior across the funnel to identify friction points and
  unlock growth opportunities.
• Partner closely with sales to improve lead-to-customer conversion rates with
  data-backed insights.

Customer Segmentation & CRM Excellence

• Manage and optimize HubSpot (and other automation tools) to streamline lead
  scoring, nurturing, and personalized campaigns.
• Deploy strategic content marketing and precision-targeted emails for sharper B2B
  audience engagement.

Performance Marketing Leadership

• Own and scale PPC, paid social, and display advertising campaigns with a sharp
  eye on ROI.
• Continuously test creatives, audiences, and bidding strategies to maximize
  conversions while reducing CPC and CAC.

Data-Driven Growth

• Establish a rigorous analytics framework to track, report, and optimize all
  marketing activities.
• Transform campaign data into actionable insights, driving iterative improvements
  and long-term growth.

Innovation & New Growth Levers

• Experiment with emerging marketing channels, tools, and growth hacks to stay
  ahead of the curve.
• Pilot high-impact ideas that accelerate user acquisition and improve overall ROI.

Market Intelligence & Competitive Edge

• Conduct deep market research, competitor benchmarking, and trend analysis
  using tools like Google Analytics, SEMrush, and AdWords.
• Anticipate market shifts to strategically position our brand and offerings for
  maximum advantage.

What makes you a great fit

• Graduate of a tier-1 engineering or business school (IIT, IIM, ISB or equivalent
  global MBA) with a track record of high achievement.
• Smart hands-on generalist with more expertise in performance marketing.
• Someone who has an opinion and a voice .
• Ability to manage a function - team of 3-4 members and 2-3 agencies.
• Strong culture fit and startup mindset.
• Fluent in funnel analytics and confident telling stories with data.

Share your resume at bhumika.bisht@recur.club