Founderlink Technologies

As Senior Marketing Manager you be responsible for: Website Growth & TOFU Optimization Drive exponential website growth by leveraging advanced SEO strategies, high-converting landing pages, and retention-led hooks. Build a scalable traffic engine that consistently generates high-quality Marketing Qualified Leads (MQLs) at the top of the funnel. Campaign Management Across Channels Design, launch, and optimize multi-channel marketing campaigns (paid, organic, social, and email) aligned with business objectives. Ensure campaigns deliver measurable outcomes, awareness, engagement, pipeline growth, and conversions. Funnel Analytics & Conversion Efficiency Decode B2B customer behavior across the funnel to identify friction points and unlock growth opportunities. Partner closely with sales to improve lead-to-customer conversion rates with data-backed insights. Customer Segmentation & CRM Excellence Manage and optimize HubSpot (and other automation tools) to streamline lead scoring, nurturing, and personalized campaigns. Deploy strategic content marketing and precision-targeted emails for sharper B2B audience engagement. Performance Marketing Leadership Own and scale PPC, paid social, and display advertising campaigns with a sharp eye on ROI. Continuously test creatives, audiences, and bidding strategies to maximize conversions while reducing CPC and CAC. Data-Driven Growth Establish a rigorous analytics framework to track, report, and optimize all marketing activities. Transform campaign data into actionable insights, driving iterative improvements and long-term growth. Innovation & New Growth Levers Experiment with emerging marketing channels, tools, and growth hacks to stay ahead of the curve. Pilot high-impact ideas that accelerate user acquisition and improve overall ROI. Market Intelligence & Competitive Edge Conduct deep market research, competitor benchmarking, and trend analysis using tools like Google Analytics, SEMrush, and AdWords. Anticipate market shifts to strategically position our brand and offerings for maximum advantage. What makes you a great fit Graduate of a tier-1 engineering or business school (IIT, IIM, ISB or equivalent global MBA) with a track record of high achievement. Smart hands-on generalist with more expertise in performance marketing. Someone who has an opinion and a voice . Ability to manage a function - team of 3-4 members and 2-3 agencies. Strong culture fit and startup mindset. Fluent in funnel analytics and confident telling stories with data. Share your resume at bhumika.bisht@recur.club