Senior Marketing Executive

Location

Experience

Function

About Us

Silvereye is a fast-growing technology solutions provider, solving some of the most complex IT challenges for enterprises and government organizations. We’re building our marketing team to scale brand visibility, demand generation, and growth.

content, campaigns, digital channels, and automation tools

Role Overview

Senior Marketing Executive

technical background (BTech/BE) plus MBA/PGDM in Marketing

Key Responsibilities

• Content & Social Media

• Create and manage engaging content across LinkedIn, email, and other digital channels.
• Repurpose content (blogs, case studies, videos) into multiple formats like carousels, short videos, and reels.
• Manage the company’s social handles, ensuring consistent brand storytelling.

• Design & Creative

• Use Canva/AI tools to design posts, creatives, and campaign assets.
• Collaborate with design vendors/agencies when needed.

• Marketing Automation & CRM

• Execute campaigns through HubSpot (or equivalent automation platform).
• Build workflows, set up landing pages, and manage lead nurturing journeys.
• Track and report campaign performance.

• Lead Generation & ABM

• Support demand generation activities — webinars, email campaigns, LinkedIn Ads, outbound outreach.
• Work with sales teams to identify and nurture target accounts.
• Run A/B tests and micro-experiments to improve performance.

• Email & Campaign Management

• Draft, personalize, and schedule email campaigns.
• Ensure deliverability and optimize for open/click rates.

• Analytics & Reporting

• Track performance metrics across campaigns (email, social, paid).
• Translate insights into actionable recommendations.

Required Skills & Tools

Must-Have

• Hands-on with

  ChatGPT (or similar AI tools), Canva, HubSpot (or equivalent), LinkedIn Campaign Manager, Apollo.io (or equivalent prospecting tool), and Google Analytics (GA4 basics)

  .
• Strong writing and communication skills — ability to turn technical/complex topics into simple, engaging stories.
• Basic understanding of SEO and keyword research.
• Experience in managing social media handles (brand or personal).

Good-to-Have

• Familiarity with tools like Descript (video editing), Lumen5, Unbounce, Outreach.io/Salesloft, and webinar platforms (Zoom, Airmeet, ON24).
• Experience with content hubs or ABM tools (Folloze, Demandbase, 6sense).
• Basic video editing skills for short-form content.

Bonus

• Managed your own

  creator channel or social media accounts

  with measurable growth.
• Exposure to enterprise/B2B marketing campaigns.

Qualifications

• BTech/BE + MBA/PGDM – Marketing (preferred)

• Or

  Bachelor’s or Master’s degree in Marketing/Business/Communications

• 1–3 years of hands-on marketing experience (B2B preferred)

What We Offer

• Opportunity to work directly on

  end-to-end marketing campaigns

  instead of siloed tasks.
• Fast learning curve with exposure to

  cutting-edge martech and AI tools

  .
• A growth-driven environment where your ideas and experiments will be valued.
• Clear path for career progression within marketing & growth.