Senior Marketing Data Analyst

Company Description

Xerago is a Digital Impact Consulting and Services company that helps senior managers across digital, technology, and marketing functions in mid-market and large enterprises to deliver impact on customer-facing digital priorities. With over 15 years of experience, Xerago has partnered with 50+ global clients across 25 countries, delivering enterprise marketing automation and innovative solutions. Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, and Hospitality.

Role Description

This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies. Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer engagement.

Qualifications

• Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools
• Experience with Measurement & Attribution for accurate tracking and analysis
• Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP)
• Understanding of Martech, Digital Apps, and Mobility solutions
• Strong analytical skills with the ability to interpret complex data sets
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Experience in the marketing or technology industry is preferred
• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field