Senior Marketing Data Analyst

Avalara Technologies

3 - 7 years

3 - 7 Lacs

pune maharashtra india

Posted:10 hours ago| Platform: Foundit logo

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Skills Required

snowflake campaign performance data analysis fuzzy matching

Work Mode

On-site

Job Type

Full Time

Job Description

Analyze Marketing Data Support Campaign Targeting
: Collect, interpret, and analyze data from various marketing channels to identify trends, patterns, and actionable insights. Support marketing teams by providing different lists with the right targeting criteria for campaigns (outbound, digital, and email marketing).
Collaborate with Teams
: Work closely with Sales, Marketing, Strategy, and Customer Success teams to understand data needs and provide analytical solutions.
Campaign Evaluation Optimization
: Evaluate marketing campaign performance, design testing strategies, and provide recommendations to improve effectiveness.
Data Quality Assurance
: Perform data validation and cleanup to ensure accuracy and reliability of data for reporting and analysis.
Ad-Hoc Analysis Business Intelligence
: Conduct ad-hoc analysis to solve business problems, monitor performance trends, and provide actionable insights to support business decisions.
Integrate 3rd Party Data Fuzzy Matching
: Integrate data from external sources and apply fuzzy matching techniques to compare and merge data for a more comprehensive view of customers and prospects.
You will report to the Marketing Analytics Manager in India, and collaboration with the US team.

What Youll Need to be Successful

3+ years of experience
in Data Analysis.
Experience in
SQL
,
Snowflake
, and
Python
on a daily basis.
Ability in
data analytics
, creating relevant insights, and working with cross functional team

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