Senior Marketing Data Analyst

3 - 8 years

5 - 10 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Description

Senior Marketing Data Analyst, Marketing Operations @ Bengaluru - Progress Careers Senior Marketing Data Analyst Senior Marketing Data Analyst Share this open position Job Summary
We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

Senior Marketing Data Analyst

In this role you would be able to dive deep into marketing data, analyze it, and provide actionable recommendations to optimize marketing campaigns and drive business performance.

In this role, you will:

  • Regular and ad-hoc tracking, analysis, and reporting on different metrics and KPIs related to channel performance, GTM metrics, media & awareness, funnel metrics, ROI, targets vs actuals, and marketing effectiveness
  • Support data-driven decisions through providing actionable insights & recommendations for improvement
  • Creation of reports and dashboards in Tableau, Eloqua, and SalesForce
  • Create, maintain, and optimize Tableau dashboards and reports for business stakeholders including development of needed data sources.
  • Develop, manage, and maintain complex SQL queries to extract, manipulate, and analyze large datasets from various sources.
  • Understand the marketing & sales objectives, the business processes, and the underlying systems
  • Collaborate cross-functionally with Marketing, Sales, Product, and other teams to better understand the metrics and present insights
  • Participate and drive projects which support the marketing analytics & reporting strategy
  • 3+ years of experience in analyzing data from multiple sources & drawing actionable insights
  • Proven experience working with SQL (writing complex queries, joins, subqueries, and optimization).
  • Strong proficiency in Tableau (creating dashboards, visualizations, and interactive reports).
  • Hands-on reporting experience with CRMs, Marketing Automation tools, SFDC, Google Analytics
  • Advanced Excel user comfortable with large date sets
  • Excellent analytical and problem-solving skills
  • Strong business judgement & marketing knowledge is a plus
  • Experience in cross-functional projects
  • Curious, organized, with strong attention to detail, quick to spot data integrity issues
  • Self-driven & adaptive to change
  • Experience working in a global company and with multiple teams and stakeholders; (tech industry is a plus)
  • Excellent English and communication skills
  • Excellent communication skills, with the ability to present data insights clearly to both technical and non-technical teams
  • Experience with cloud-based data warehouses (Snowflake or similar) will be considered an advantage

If this sounds like you and fits your experience and career goals, we d be happy to chat.

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wallCo-funded Multisport card
  • Daycare Center for your little ones onsite
  • Flexible working hours and work-from-home allowance
  • Free underground parking with a designated space for bikes and electric scooters

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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