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Senior Marketing / Campaign Analyst

Senior Marketing / Campaign Analyst

Mastercard

6 - 8 years

8 - 12 Lacs

pune

Posted:10 hours ago| Platform:

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Skills Required

digital marketing project management adobe creative suite campaign development marketing email marketing adobe analytics data analysis company analysis business development market research roi campaigns marketing analytics consumer behavior

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

The Global Business Service Center team is looking for a Senior Analyst, Marketing Analytics to partner with the marketing teams to access and support marketing activities campaigns and platform. The ideal candidate is passionate about knowing the why, consumer behavior, marketing & consumer motivation; the candidate should be highly motivated, self-starter, intellectually curious, analytical, and possesses an entrepreneurial mindset.

In this position, you will:

Tracking campaign performance, analyzing data and metrics and providing actionable insights
Implementing tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
Preparing and presenting campaign reports and insights to stakeholders, highlighting the key findings and recommendations
Identifying opportunities for campaign improvements and implement strategic adjustments as needed
Staying updated with the marketing trends, technologies and best practices to drive campaign innovation
Tracking usage, monitoring traffic and providing insights pertaining to campaign collaborative page/repository platform
Supporting fulfillment activities, including reporting, analytics support, digital marketing setup support and data processing from & for the regional marketing team
Tracking processes and metrics, providing reporting and readouts for KPIs focused on performance, impact, and value-add initiatives
Collaborating with various internal teams to ensure seamless delivery and execution

All About YouThe ideal candidate for this position should:

Overall, 6-8 years of experience with 4 years of relevant experience
Strong understanding of marketing principles, campaign development and digital marketing channels.
Proficiency in using analytics tools to measure and optimize campaign performance.
Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
Additional knowledge of digital marketing/digital tracking tools and techniques, including social media platforms, email marketing software and web analytic tools (Adobe Analytics)
Excellent writing, communication, and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite
Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.

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Senior Marketing / Campaign Analyst