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Programmatic Activation Specialist

Programmatic Activation Specialist

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Iqvia Biotech

1 - 4 years

4 - 7 Lacs

bengaluru

Posted:8 hours ago| Platform:

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Skills Required

automation operational excellence bidding performance management healthcare workflow clinical research life sciences troubleshooting analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Programmatic Activation Specialist

IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes

Role:
Programmatic Traders are executional experts responsible for the setup, optimization, and performance management of programmatic advertiser campaigns They ensure that campaigns deliver against client KPIs by continuously adjusting bidding strategies, optimizing budgets, refining targeting, and troubleshooting technical issues By leveraging data-driven insights, automation tools, and deep platform expertise, the team maximizes the efficiency and effectiveness of media investments

Key Responsibilities:
Campaign Setup & Execution: Own the end-to-end technical setup, pacing, and launch of programmatic campaigns Work closely with Account Managers to ensure campaigns align with strategic objectives and client goals

Real-Time Optimization & Performance Management: Actively monitor campaign performance and make real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes
Implement data-driven optimizations to improve campaign efficiency and increase the value of media investment

Reporting, Analytics & Insights: Develop and execute advanced bidding strategies to ensure cost efficiency and scale while maintaining performance benchmarks
Optimize budget allocation across channels, audiences, and creative variations based on insights

Technical Troubleshooting & Platform Support: Identify and resolve technical issues related to ad serving, data discrepancies, pixel implementation, and delivery errors
Ensure seamless operations by proactively addressing campaign setup or platform challenges

Collaboration & Innovation: Partner with internal teams to test new features, implement automation strategies, and enhance workflow efficiencies
Stay ahead of industry trends, testing emerging technologies, targeting capabilities, and AI-driven optimizations

Metrics for Success:
Campaign Performance & ROI: Achievement of key performance metrics (CTR/CPC/NRX/Audience Quality)

Efficiency & Accuracy in Execution: On-time and error-free campaign setup, with minimal adjustments required post-launch

Optimization Impact: Demonstrable improvements in campaign efficiency through data-driven optimizations

Operational Excellence: Quick troubleshooting, reduced campaign downtime, and proactive issue resolution

We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide

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Programmatic Activation Specialist