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Senior Marketing / Campaign Analyst

Senior Marketing / Campaign Analyst

Mastercard

4 - 8 years

0 Lacs

pune maharashtra

Posted:5 days ago| Platform: Shine logo

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Skills Required

marketing analytics data analysis digital marketing project management communication skills collaboration campaign performance tracking roi measurement marketing trends analytics tools problemsolving

Work Mode

On-site

Job Type

Full Time

Job Description

In this position of Senior Marketing / Campaign Analyst at Mastercard, you will be partnering with the marketing teams to access and support marketing activities, campaigns, and platform. Your role will involve: - Tracking campaign performance, analyzing data and metrics, and providing actionable insights - Implementing tracking mechanisms and analytics tools to monitor campaign performance and measure ROI - Preparing and presenting campaign reports and insights to stakeholders, highlighting key findings and recommendations - Identifying opportunities for campaign improvements and implementing strategic adjustments as needed - Staying updated with marketing trends, technologies, and best practices to drive campaign innovation - Tracking usage, monitoring traffic, and providing insights pertaining to campaign collaborative page/repository platform - Supporting fulfillment activities, including reporting, analytics support, digital marketing setup support, and data processing from & for the regional marketing team - Tracking processes and metrics, providing reporting and readouts for KPIs focused on performance, impact, and value-add initiatives - Collaborating with various internal teams to ensure seamless delivery and execution Qualifications required for this role: - Overall, 6-8 years of experience with 4 years of relevant experience - Strong understanding of marketing principles, campaign development, and digital marketing channels - Proficiency in using analytics tools to measure and optimize campaign performance - Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines - Solid analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights - Additional knowledge of digital marketing/digital tracking tools and techniques, including social media platforms, email marketing software, and web analytic tools (Adobe Analytics) - Excellent writing, communication, and organizational skills, with proficiency in relevant software such as Microsoft Office and Adobe Creative Suite - Strong communication and collaboration skills to work effectively with cross-functional teams and external partners As part of Mastercard, you are responsible for information security and must: - Abide by Mastercard's security policies and practices - Ensure the confidentiality and integrity of the information being accessed - Report any suspected information security violation or breach - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines,

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Senior Marketing / Campaign Analyst